MONDAY MORNING LEARNING – 9 JUNE 2025
Published on 09 Jun '25
TikTok Introduces AI Assistant for Sellers
TikTok launched an AI Assistant for Seller Center, enabling sellers to optimize product listings, marketing campaigns, and titles with real-time guidance.
This tool analyzes data like engagement trends and keywords to provide tailored improvement suggestions—helping small businesses refine store setup and boost sales quickly.
As TikTok deepens its social commerce repertoire, this assistant is a strategic step toward making DIY storefront enhancements accessible to all sellers.
Source: https://brandnation.co.uk/news-insights/the-social-media-updates-to-know-in-june-2025/
YouTube Shorts Now Appear in Google Search
YouTube Shorts are now indexed directly in Google search results via mobile-friendly vertical carousels, combining short-form video with traditional search discovery.
For creators, this opens a powerful distribution avenue—target longer traffic with hooks that prompt rapid engagement. Search visibility for Shorts is now a key metric to optimize for growth.
This shift underscores the rising importance of short videos in SEO and cross-platform content strategy.
Source: https://frizbit.com/blog/digital-marketing-updates-and-news-from-june-2025/
TikTok Enhances Under‑13 Experience with Family Mode
TikTok rolled out a new Family-Friendly Mode for users under 13, which filters mature content and disables DMs.
This next-gen parental control tool aims to protect younger audiences in line with global regulatory focus.
For brands, the update presents both an opportunity (targeting younger audiences safely) and a call to ensure campaigns align with family standards.
Source: https://en.wikipedia.org/wiki/Kids_Off_Social_Media_Act
Meta to Insert Ads into WhatsApp Updates Tab
WhatsApp will begin inserting ads in its Updates tab—appearing alongside Channels and Status—and launching channel subscription options.
This move marks a major monetization shift for WhatsApp’s previously ad-free model, with potential yet-to-be-seen targeting metrics following a broad Q1 investment push.
For creators and brands, it opens a high-impact access point to tap into WhatsApp’s vast, daily user base.
Source: https://www.barrons.com/articles/meta-stock-whatsapp-ads-7544359f
Facebook Converts All New Video Posts into Reels
Meta announced that all new Facebook video uploads will be automatically converted to Reels, removing past length and format distinctions.
The platform’s “Video” tab is being renamed to Reels, consolidating short- and long-form video content under one creative-first format.
This helps creators and brands focus their strategies on Reels’ visual-first story format and universal discovery system.
Source: https://www.reuters.com/business/all-new-facebook-videos-be-classified-reels-soon-meta-says-2025-06-17/
