MONDAY MORNING LEARNING – 29 SEPTEMBER 2025

Published on 29 Sep '25

YouTube Launches AI Likeness Protection Tool
YouTube began rolling out its AI Likeness Detection tool to creators in the Partner Program, a major move to combat deepfakes and unauthorized AI use. The feature allows creators to detect and request the removal of videos that use their face or voice without consent, safeguarding their identity and reputation. Creators must complete an identity verification process to access the tool, which is aimed at protecting them from fraudulent or misleading AI-generated content.

YouTube Redesigns Player and Comment System
YouTube introduced a major user interface update across its web, mobile, and TV platforms, featuring a cleaner and more immersive video player. The update includes Comment Threading, a structured reply system that makes complex conversations in the comments section much easier to follow. Other visual enhancements include custom “like” animations for select content and improved motion design for seamless mobile navigation.

Meta Expands Threads to Support Long-Form Content
Threads launched support for lengthy text posts, allowing users to share content up to 10,000 characters—a substantial increase over its initial limits. This move positions the platform as a competitor for publishing deep-dive articles, newsletters, and thought leadership pieces. Threads also began testing topic-based communities to anchor niche discussions and drive deeper, more focused user engagement.

Instagram Overhauls Notification and Inbox Management
Instagram introduced a “diversity-aware” ranking system for push notifications to combat “notification fatigue” and reduce repetitive alerts. For high-volume accounts, the platform expanded DM management tools to include multi-select filters, custom folders, and shortcuts for sorting brand messages from fan communication. This aims to give users better control over their inbox and reduce burnout from constant, redundant alerts.

Meta Ad System Receives New Optimization Controls
Meta updated its advertising manager with new features to improve campaign efficiency and compliance for advertisers. These features include a Landing Page View optimization goal, which focuses budget on users who actually load the destination page, and a Restricted Words tool, which allows advertisers to blacklist specific terms from AI-generated ad copy. This gives marketers more precise control over both their budget’s performance and their brand’s voice in automated campaigns.