WeChat is one of the most valuable social platforms in China and is giving brands the possibility to connect any web-based mobile site with WeChat (Brand website, campaigns mini-sites, e-commerce online shops).

This is a unique opportunity for brands to enrich their CRM with WeChat users data and behavioral information.

Today, we answers brands’ key questions to show how they can leverage WeChat-connected websites from a CRM perspective.

1. Which data/information can brands collect from WeChat users with a WeChat-connected website ?

• WeChat ID
• User Name or nickname
• Profile Picture
• Gender
• City
• Behavioral information by tracking actions (examples: page visited, purchases done) on the website

2. How can brands reconcile those WeChat data with their current CRM Data ?

WeChat does not share email/phone information from users, so it makes it difficult to automatically link a WeChat ID with existing CRM data. So how should a brand proceed ?

• Build and allow your CRM to create entries/profiles based on WeChat ID (not only email with are not so popular in China).
• Create and launch WeChat reconciliation-oriented campaigns by asking WeChat users to share existing CRM data (Email, customer ID, mobile phone number)
• Get also those information from WeChat discussions with customers and add them in your CRM
• Collect and add WeChat information of current clients in your CRM by providing them incentives  to follow and engage with your brand on WeChat

3.How brands can use/activate those data ?

WeChat gives the opportunity to brands to group their WeChat followers in different groups and send targeted message to those specific groups.

• Group WeChat users based on existing or relevant CRM categories
• Send customized message to each WeChat group based on users interests/categories and marketing/sales objectives

Feel free to get in touch if you want to know more on how you can get the best out of WeChat from a CRM perspective.

Follow KRDS on WeChat to make sure you do not miss any WeChat news and marketing opportunity for your brand !

Have you heard of ‘Yo’, the über viral new app that was programmed in 8 hours and is currently one of the most downloaded mobile apps in the US?

We launched the very first brand campaign on ‘Yo’ for the French Football Federation, and last Wednesday, during the France-Ecuador game, French supporters have sent over a massive 12 500 Yo’s to support their team!

The campaign has gone big and has also been featured in TIME! If you want to know more about it, take a look at the article

So it can “Yo” after every goal

Air France has a wide number of available destinations across the world. How to communicate around those destinations with content that is actually appealing to users?

I was raised in a family that largely felt the same way-working parents both, neither inclined to spend much time or energy experimenting or refining their cooking for a family of six. Lots of efficient midwestern stews, chops, spaghetti and meatballs. Boiled vegetables on the side. Sometimes “army soup,” which was everything in the freezer thrown into a giant stock pot. There were special occasions, such as when my mother invested half her sanity in beef Wellington on behalf of my father’s fiftieth birthday. But those were exceptions.

Boiled vegetables on the side. Sometimes “army soup,” which was everything in the freezer thrown into a giant stock pot. There were special occasions, such as when my mother invested half her sanity in beef Wellington on behalf of my father’s fiftieth birthday. But those were exceptions.