MONDAY MORNING LEARNING – SEPTEMBER 2023
Published on 11 Sep '23
Meta Debuts “Meta AI” with Stickers & Glitzy Assistants
At Meta Connect on September 27, Meta launched “Meta AI,” a powerful chatbot framework bringing together stickers, assistants, and personality-driven interactions across Facebook, Instagram, Messenger, and WhatsApp.
Users could generate AI-tailored stickers from text prompts and co-create or restyle images with new editing tools like Restyle and Backdrop. Additionally, Meta introduced over two dozen AI personas—modeled on celebrities like Snoop Dogg and Tom Brady—designed for immersive engagement and conversation.
This rollout reflects Meta’s push to merge conversational AI with expressive creativity, benefitting both consumers and brands with deeper, automated touchpoints.
Facebook Offers Multiple Profiles
Facebook rolled out multiple personal profiles, allowing users to create up to four different personas under one account. This lets people separate personal, professional, hobbyist, or niche personas without juggling multiple logins.
The feature promotes privacy and tailored interaction, enabling users to engage relevant communities while keeping distinct audiences apart.
A strategic move for Meta, it encourages nuanced engagement while expanding data capture across varied user contexts.
Instagram Tests “Hide Likes” & Adds Reels “Following” Filter
Instagram began testing features to hide like counts from others, giving users control over who sees engagement metrics. This shift nudges the platform towards accountability and mental wellbeing.
Simultaneously, Instagram introduced a “Following” filter in Reels, featuring short-form videos strictly from followed accounts—providing an effective way to beat algorithm fatigue.
These updates underscore Instagram’s balance between personal privacy and user control in consumption.
TikTok Rolls Out AI Labels & Enhanced Attribution Tools
TikTok began labeling AI-generated content to boost transparency and trust in the face of deepfake risks.
AI Attribution Analytics were also introduced, offering enhanced insights into ad performance and source tracking. Creators and advertisers can now analyze campaign origins and optimize ROI with more accuracy.
This underlines TikTok’s commitment to trust and precision in the age of AI.
WhatsApp Channels Launch & Global AI Assistant Begins
WhatsApp expanded its Channels feature globally in September 2023, enabling public broadcast-style messaging for creators, businesses, and public figures. This showcases WhatsApp’s move from private chat to broader community reach.
Behind the scenes, Meta began introducing AI smart assistants within WhatsApp. These bots can answer user questions, help manage channels, and even generate images—melding productivity with personalization.
This enhanced ecosystem signals WhatsApp’s evolution from a simple messenger into a multifaceted platform.
