MONDAY MORNING LEARNING – MARCH 2023
Published on 13 Mar '23
Meta Rolls Out Meta Verified (Paid Blue Badge)
Meta launched Meta Verified, enabling users in Australia and New Zealand to subscribe (approx. $11.99–$14.99/month) for a blue badge, impersonation protection, and boosted visibility on both Facebook and Instagram.
The subscription includes identity verification and increased reach of posts, aiming to uplift content by trusted creators.
This marks a strategic pivot toward subscription-based trust signals and a new revenue stream for Meta.
Source: https://www.contentstadium.com/blog/social-media-trends-tips-march-2023/
Instagram Debuts Broadcast Channels
Instagram introduced Broadcast Channels, a one-to-many messaging tool for creators to send text, photos, voice notes, polls, and links directly to followers.
Only creators can post to these channels; followers can react and engage without cluttering the main feed.
The feature offers a new direct line for announcements, behind-the-scenes content, and deeper fan interaction.
Source: https://www.ptdistinction.com/blog/social-media-updates-for-march-2023
Facebook & Instagram Expand Reels Features
Meta extended Reels length on Facebook to 90 seconds, added the ability to convert Memories into Reels, introduced visual-music alignment (“Grooves”), and rolled out Reels Templates across both Facebook and Instagram.
These enhancements simplify content creation and better sync short videos with standout audio hits.
The move signals continued investment in short-form video to compete with TikTok.
TikTok Launches Dedicated STEM Feed
TikTok introduced a new STEM feed—a separate space for science, technology, engineering, and math content—launched in partnership with Common Sense Networks and the Poynter Institute.
This focused channel helps surface educational, age-appropriate content and makes discovery easier for niche creators.
It signals TikTok’s ambition to diversify beyond entertainment into learning and tech communities.
