MONDAY MORNING LEARNING – 28 APRIL 2025
Published on 28 Apr '25
YouTube Trials AI-Generated Video Summaries
YouTube has begun testing AI-generated video summaries atop search results, delivering quick, text-based overview snippets to help users decide which videos to watch. This mirrors Google’s AI summarization approach and aims to enhance content discovery efficiency.
For creators, this means the metadata and first few seconds of videos could be more impactful than ever—clearly framing content topics could help trigger these summaries and improve click-through rates.
Source: https://www.naturallysocial.co.uk/social-media-updates-april-2025/
Facebook Introduces “Original Credit” for Verified Users
Facebook has started rolling out a toggle for Meta Verified users to mark posts as “Original”, helping ensure that reposted content links back to its true creator. A human review validates originality, offering stronger attribution for verified creators.
This enhances trust, encourages content ownership, and may encourage users and publishers to post directly rather than resharing others’ work—boosting original engagement.
Source: https://www.naturallysocial.co.uk/social-media-updates-april-2025/
Facebook Adds Dynamic Spend Labels to Advantage+ Ads
New dynamic overlay labels are appearing in Facebook Advantage+ catalogue ads—automatically showcasing product info like prices, discounts, or inventory status directly on ad images.
For ecommerce, this enhances real-time product transparency and could drive higher click and conversion rates by surfacing relevant details upfront—without cluttering visuals.
Source: https://www.naturallysocial.co.uk/social-media-updates-april-2025/
Threads Expands with Interest Tags & Ads
Meta’s Threads now has interest tags on profiles, helping users showcase their passions and making it easier for like-minded people to connect. Also, global ads are rolling out with content sensitivity filters to let brands control placement.
Together, these updates support stronger community building and more targeted monetization—making Threads more attractive for both personal networking and business engagement.
Source: https://www.naturallysocial.co.uk/social-media-updates-april-2025/
