MONDAY MORNING LEARNING – JANUARY 2023
Published on 02 Jan '23
Instagram Launches Notes (60-Character Text Updates)
Instagram rolled out Notes, allowing users to share 60-character text snippets or emojis at the top of their inboxes for 24 hours.
These can be shared with mutual followers or Close Friends, perfect for quick thoughts, song teasers, or emoji-based status updates.
Replies appear as DMs, offering a lightweight, conversational alternative to full posts or Stories.
Marks a push toward more personal, text-driven connections alongside visual content.
Source: https://www.contentstadium.com/blog/social-media-trends-tips-january-2023
Instagram Adds Post & Reels Scheduling natively
Instagram introduced in-app scheduling for Feed posts and Reels, letting users plan content up to 75 days ahead.
This removes reliance on third-party tools and streamlines strategic planning for creators and marketers.
Scheduling lives directly from the mobile app, enhancing workflows and consistency.
A pivotal step toward Instagram becoming a fully DIY content hub.
Source: https://social.colostate.edu/strategy/9-social-media-updates-to-know-for-2023
Twitter Rolls Out Advanced Search on Mobile
Twitter started testing Advanced Search on mobile, bringing powerful desktop search filters—like date ranges, hashtags, accounts, mentions, and engagement levels—to its mobile app.
This boost in search precision helps users, researchers, and brands dig deeper into conversations and trends.
Expect smarter content curation and better trend-tracking in-app.
A major improvement for discovery and data-driven strategy on-the-go.
TikTok’s “Heating” (Go Viral) Button Exposed
Reports revealed TikTok employees can use a secret “heating” button to elevate select videos into the For You feed.
Heating affects about 1–2% of daily views, giving brands and creators boosted visibility beyond algorithmic discovery.
This manual intervention highlights platform curation dynamics and raises transparency questions.
TikTok says it’s limited and audited, aimed at content diversity and trending support.
Source: https://xomisse.com/blog/icymi-january-2023/
Kevin Systrom & Mike Krieger Launch Artifact (AI News Reader)
Instagram’s co-founders launched Artifact on Jan 31—a personalized news aggregator that blends “artificial intelligence” with readability.
Available globally on iOS and Android, Artifact surfaces stories based on user interests, mimicking TikTok’s content-scrolling experience—for text.
Early reviews praised its intuitive interface and intelligent recommendations.
A fresh challenge to the status quo in personalized news consumption.
