MONDAY MORNING LEARNING – 5 MAY 2025
Published on 05 May '25
Snapchat Introduces AI Video Lenses for Platinum Users
Snapchat launched AI Video Lenses exclusively for Platinum subscribers—allowing users to transform videos with immersive, AI-generated effects in real time. These premium filters include dynamic backgrounds, stylized visuals, and interactive overlays.
The feature enhances creative storytelling and incentivizes subscriptions by offering next-level tools to superfans and content creators alike.
Source: https://blog.hootsuite.com/social-media-trends?srsltid=AfmBOorhiTMAyrCpnBUjQ7mCrzrAthXwYZP3VsQ_N6F6-520k-2T8aju thatrandomagency.comtrendhunter.com
Threads Rolls Out Paid “Verified by Meta” Subscription
Threads introduced a new Verified by Meta paid subscription, enabling users to add a verified checkmark, access blue-tinted profile themes, and gain early access to features.
By monetizing verification, Meta generates revenue directly from heavy users while offering visibility perks and platform stability.
Source: https://blog.hootsuite.com/social-media-trends?srsltid=AfmBOorhiTMAyrCpnBUjQ7mCrzrAthXwYZP3VsQ_N6F6-520k-2T8aju
TikTok Enhances Under-13 Experience with Family-Friendly Mode
TikTok implemented a new Family-Friendly Mode for users under 13, automatically filtering out mature content and disabling direct messaging.
This update reflects broader regulatory efforts (e.g., proposed U.S. Kids Off Social Media Act) and strengthens TikTok’s compliance with child safety standards—helping parents feel more comfortable with underage usage.
Source: https://en.wikipedia.org/wiki/Kids_Off_Social_Media_Act en.wikipedia.org+1theguardian.com+1
Facebook Begins Testing “New Posts” Chronological Feed Option
Facebook rolled out a public test of a “New Posts” chronological feed, giving users the option to view friend content in real-time order versus algorithm-driven suggestions.
This caters to power users who prefer transparency and control over what they see, potentially boosting engagement among advocates of unfiltered timelines.
Source: https://www.naturallysocial.co.uk/social-media-updates-april-2025/
