MONDAY MORNING LEARNING – AUGUST 2024
Published on 19 Aug '24
Instagram Prioritizes “Views” as the Key Metric
Instagram has updated its analytics to highlight views as the primary performance metric across all content formats—Feed, Reels, and Stories. This change fosters a unified approach to measuring content reach, rather than distributing emphasis among likes, comments, or shares.
Creators and brands should now tailor strategies toward formats and hooks that maximize view counts and viewing time. As views become the main currency, visual storytelling and concise messaging will be essential.
Source: https://vamp.com/blog/social-media-updates-august-2024/
Instagram Supports Up to 20-Frame Carousels & Tests Portrait Grid Layout
Instagram doubled the carousel limit from 10 to 20 frames, enabling richer storytelling and product showcases within a single post. Alongside this, the platform is testing a vertical (portrait) grid layout on profiles—perfect for Reels and tall imagery.
These developments offer creators more creative flexibility: long-form narratives in carousels and grid formats optimized for immersive video-first feeds. Visual branding should be adjusted to look great in portrait chained rows.
Source: https://vamp.com/blog/social-media-updates-august-2024/
TikTok Explores ‘Explore’ Tab, Amazon Integration & Group Chats
TikTok is expanding its Explore tab for better content discovery, helping users find trending topics beyond algorithmic recommendations. It also introduced group chats (up to 32 users), fostering stronger communities.
For ecommerce, TikTok Shop now integrates directly with Amazon, allowing in-app purchases and streamlining the user’s shopping experience. These updates deepen content discovery, communication, and commerce—making TikTok more like an all-in-one platform.
Source: https://vamp.com/blog/social-media-updates-august-2024/
X Tests Removal of Like/Retweet Buttons & Adds Payment Integrations
X (formerly Twitter) began testing the removal of engagement buttons from replies—users may only see view counts unless they tap to expand replies. This shift focuses attention on content quality rather than popularity.
Additionally, X is working on in-app payment options, a move toward becoming an ‘everything app.’ Brands and creators should prepare for evolving monetization and deeper audience loyalty opportunities through transactional features.
Source: https://vamp.com/blog/social-media-updates-august-2024/
LinkedIn Launches Verified Company Badges & Sponsored Newsletters
LinkedIn introduced verified badges for company pages, enhancing trust and credibility in a competitive ecosystem. Meanwhile, it rolled out sponsored user-generated newsletters—allowing brands to tap into trusted voices via paid partnerships.
These updates benefit B2B marketers and recruiters by highlighting authenticity and fostering branded collaborations in trusted, professional content formats.
Source: https://vamp.com/blog/social-media-updates-august-2024/
