MONDAY MORNING LEARNING – JULY 2024
Published on 22 Jul '24
Meta Tests “Clear Mode” for Reels on Facebook & Instagram
Meta introduced a “Clear Mode” option in Reels, which removes on-screen buttons and captions to create a distraction-free viewing experience. This benefits creators who integrate text or visuals at the bottom of their videos—ensuring these elements remain visible.
By streamlining the UI, Meta gives users a more immersive way to watch content, aligning its platforms closer to TikTok’s minimalist approach.
Source: https://vamp.com/blog/social-media-updates-july-2024
Instagram Now Supports Up to 20 Audio Tracks in Reels
Instagram upgraded Reels by allowing users to layer up to 20 audio tracks per video. This enhances storytelling flexibility—enabling mashups, voiceover transitions, or layered sound design.
Creators can now craft dynamic audio experiences directly in-app, eliminating the need for external editing software and fueling richer creative output.
Source: https://vamp.com/blog/social-media-updates-july-2024
TikTok Introduces AI-Driven Ad Creators with Avatars
TikTok’s Symphony AI ad suite now lets brands generate influencer-style ads using AI avatars that showcase products in immersive, branded scenarios—without needing human talent.
AI actors can model clothing, demonstrate apps, and deliver dialogue, enabling scalable, cost-effective campaigns. While creators gain editing and ideation support, the rise of synthetic influencers also sparks debate over authenticity.
Source: https://www.theverge.com/news/684572/tiktok-ai-advertising-videos-try-on-product-placement
Instagram Tests Chat Widgets in DMs
Instagram is exploring new chat widgets within DMs—including features like countdowns, pinned media, and time zone displays. These tools foster more structured and interactive conversations, particularly useful for brand campaigns or collaborative projects.
By embedding engagement features directly into chats, Instagram strengthens its DMs as a powerful communication and planning hub.
Source: https://vamp.com/blog/social-media-updates-july-2024
