MONDAY MORNING LEARNING – JUNE 2024
Published on 17 Jun '24
X (Formerly Twitter) Makes Likes Private
X moved forward with its major privacy update: likes are now no longer visible to others. Users can still see how many likes their own posts get, but the public cannot view others’ like activity. This improves privacy and reduces audience scrutiny, letting users engage more freely without concern for public perception.
For brands and influencers, while vanity metrics remain visible on their own posts, engagement analysis will shift more toward views and personalized insights.
Source: https://vamp.com/blog/social-media-platform-updates-june-2024/
Meta Tests Cross‑Posting Instagram Stories to WhatsApp Status
Meta began beta testing a cross-posting feature that allows Instagram Stories to be automatically shared as WhatsApp Status. With WhatsApp Status reaching over half a billion monthly users, this integration simplifies content distribution across platforms and expands reach effortlessly.
This feature can help creators and businesses maximize visibility with minimal effort—one Story, two powerful distribution channels.
Source: https://vamp.com/blog/social-media-platform-updates-june-2024/
TikTok Rolls Out AI-Generated Virtual Avatars for Brands
TikTok’s Symphony AI suite now supports fully AI-generated virtual influencers for marketing campaigns. Brands can empower avatars to model products, deliver messaging, and even livestream—all with lifelike realism and without traditional influencer contracts.
The move supports scalable, evergreen campaigns and provides brands with 24/7 content creators—though some worry this may sideline human influencers.
Source: https://vamp.com/blog/social-media-platform-updates-june-2024/
Messenger Enhances Shared Albums & Collaboration Tools
Messenger added a new Shared Albums feature, enabling groups to collaboratively save and organize photos—a useful tool for team projects, campaigns, or community-led content.
By integrating visual collaboration directly into chat threads, Messenger becomes a creative planning hub, reducing friction and tool-switching for content creators and marketers.
Source: https://vamp.com/blog/social-media-platform-updates-june-2024/
TikTok Tests Image Search in TikTok Shop
TikTok Shop began testing image-based product search, allowing users to upload an image and find matching or related products directly within the app.
This visual discovery tool could ramp up impulse purchases and streamline ecommerce integration—turning organic content into direct shopping opportunities.
Source: https://www.jckonline.com/editorial-article/social-media-updates-june-24/
