MONDAY MORNING LEARNING – MAY 2024
Published on 27 May '24
Meta Rolls Out AI Ad-Generation & Feed Assistant
Meta stepped up its AI-powered tools across Facebook and Instagram ads, offering marketers generative image creation, automatic image expansion, and text overlay—simplifying high-end ad designs in seconds.
Additionally, a new AI “assistant” feature in users’ feeds now provides contextual tips, prompts, or relevant facts about the content they’re viewing—promoting discovery and deeper engagement.
Source: https://sociallypowerful.com/post/monthly-social-updates-may-2024
Instagram Tests “Peek” for Unedited, View‑Once Photos
In a nod to “authenticity-first” trends, Instagram introduced a prototype called “Peek,” allowing users to share raw, time-sensitive photos that auto-delete after one view.
Unlike regular uploads, Peek captures must be taken live—no gallery access or filters—emphasizing genuine moments over polished content.
This experiment hints at Instagram exploring spontaneous, real-time expression like BeReal or Snapchat.
Source: https://sociallypowerful.com/post/monthly-social-updates-may-2024
TikTok Innovates with Hour‑Long Videos & Creative Collabs
TikTok is testing expanded video formats, including hour-long uploads—offering room for more in-depth storytelling, documentaries, or educational content.
Additionally, a collaboration feature allows two accounts to co-author a single piece of content, sharing ownership and engagement on both profiles—empowering creator partnerships.
These updates strengthen TikTok’s versatility for diverse storytelling and collaborative creativity.
Source: https://sociallypowerful.com/post/monthly-social-updates-may-2024
Instagram Algorithm Update Favors Small Creators
Meta announced a major Instagram algorithm shift that prioritizes original posts and boosts visibility for smaller creators. Reposts, aggregators, and non-original content are deprioritized in explore and Reels feeds.
The algorithm now rewards originality, further leveling the playing field and encouraging fresh voices to thrive organically—especially beneficial for micro-influencers and emerging voices.
Source: https://sociallypowerful.com/post/monthly-social-updates-may-2024
Facebook & Instagram Roll Out Notes Enhancements
Facebook and Instagram have upgraded “Notes,” allowing users to now like and mention users within text-based posts.
This brings a richer layer of interaction to static-style content, encouraging deeper discussions and community building within note conversations. These enhancements position Notes as a more dynamic channel for engagement—melding simplicity with social interactivity.
Source: https://sociallypowerful.com/post/monthly-social-updates-may-2024
