MONDAY MORNING LEARNING – NOVEMBER 2024
Published on 18 Nov '24
TikTok Restricts Appearance-Enhancing Filters for Under-18s
TikTok introduced a policy to block under-18 users from applying appearance-enhancing filters, shifting the platform toward more natural and genuine content. This change aligns with Gen Z’s values around authenticity and body positivity, encouraging creators to showcase real-life self-expression. For brands and creators, it’s a signal to prioritize candid, relatable visuals in marketing campaigns.
Source: https://vamp.com/blog/social-media-updates-november-2024/
TikTok Studio Desktop Launches for Professional Editing
TikTok rolled out TikTok Studio on desktop, providing creators with advanced tools for editing longer-form, polished content. Now with timeline-based editing, multi-track audio, and enhanced effects, desktop editing empowers creators and brands to plan and publish higher-quality videos. This opens new content possibilities and reinforces TikTok’s push into diverse video formats beyond short mobile clips.
Source: https://vamp.com/blog/social-media-updates-november-2024/
TikTok Adds Live Stream Countdown Stickers
Creators on TikTok can now add countdown stickers to promote upcoming live streams, fostering anticipation and boosting viewership. This feature supports better scheduling and community engagement, allowing fans to tune in at the right moment. Brands can tap into this by building hype around product launches, shows, or live events—making broadcasts more interactive and compelling.
Source: https://vamp.com/blog/social-media-updates-november-2024/
Instagram Tests Personal Link Pages for Meta Verified
Instagram is piloting personal link pages for Meta‑Verified users, offering a Linktree-style link hub directly within their profiles. This allows creators and brands to consolidate landing pages, shop links, or campaign URLs under a trusted Instagram domain. It simplifies external navigation and empowers verified users to optimize their profile traffic strategy.
Source: https://vamp.com/blog/social-media-updates-november-2024/
Instagram Enables Video Notes in Direct Messages
Instagram introduced 60‑second video notes in DMs, giving users and creators a more expressive and personal way to interact. Brands can leverage this feature to send quick thank‑you messages, campaign teases, or VIP content, fostering deeper relationships. This update enriches conversational marketing and enables warm, humanized engagement at scale.
Source: https://vamp.com/blog/social-media-updates-november-2024/
Instagram Allows Adding Media to Live Carousel Posts
Instagram began testing a feature allowing users to add media to carousel posts even after publishing—perfect for evolving campaigns or updating product portfolios. Brands can now dynamically update content with new visuals, announcements, or influencer collaborations without reposting. This enhances storytelling flexibility and extends post lifespan with fresh relevance.
Source: https://vamp.com/blog/social-media-updates-november-2024/
