MONDAY MORNING LEARNING – OCTOBER 2024
Published on 14 Oct '24
Meta Combines In‑Stream, Reels Ads and Performance Bonuses
Meta introduced a unified Content Monetization beta for Facebook and Instagram, merging in‑stream ads, Reels ads, and performance bonuses into a streamlined package. Creators now have a single dashboard to track earnings, compare content types, and optimize revenue without toggling across tools.
This integration simplifies monetization and encourages cross-format experimentation—empowering both influencers and brands to maximize income from different content strategies.
Source: https://www.linkedin.com/pulse/october-2024-social-platform-updates-james-creech-gnk2c
Meta Debuts “Movie Gen” & Video AI Ad Tools
Meta launched Movie Gen—its flagship AI video creation tool—alongside video-ad enhancer features for animating static images and auto-expanding video formats.
These tools reduce production complexity, enabling brands to generate compelling visuals quickly from simple prompts or existing assets. The result: scalable, dynamic ad campaigns with minimal editing resources.
Source: https://www.linkedin.com/pulse/october-2024-social-platform-updates-james-creech-gnk2c
Meta Expands AI Chatbot Assistant to 21 New Countries
Meta’s AI assistant for Facebook, Instagram, and Messenger is now available in 21 additional regions, including the U.K. and Brazil.
This expansion delivers localized conversational support and content recommendations to a broader audience—empowering creators and businesses to connect with users via AI-enhanced interactions.
Source: https://www.linkedin.com/pulse/october-2024-social-platform-updates-james-creech-gnk2c
Snapchat+ Surpasses 12 Million Subscribers
Snapchat+ officially crossed the 12 million subscriber mark, signaling strong demand for premium features like exclusive icons, friend solar powers, and early access tools.
This milestone underscores the growth of subscription models in social apps and emphasizes how exclusive perks can drive user loyalty and recurring revenue.
Source: https://www.linkedin.com/pulse/october-2024-social-platform-updates-james-creech-gnk2c
YouTube Shorts Length Cap Increases to 3 Minutes
YouTube expanded Shorts by raising the maximum length from 60 seconds to 3 minutes, enabling creators to produce more nuanced, story-driven short-form content.
This adjustment positions Shorts as a compelling alternative to TikTok for deeper engagement, educational snippets, and brand storytelling—all within the shorter video format.
Source: https://www.linkedin.com/pulse/october-2024-social-platform-updates-james-creech-gnk2c
