MONDAY MORNING LEARNING – SEPTEMBER 2024
Published on 09 Sep '24
Instagram Adds Link Support in Reels
Instagram now allows creators to embed clickable links directly in Reels, eliminating the #linkinbio bottleneck. This feature streamlines conversion paths by taking viewers straight from video to product pages, landing sites, or campaigns.
Marketers and small brands should optimize this by creating clear, engaging calls to action within Reels—making every video a high-potential touchpoint for sales or sign-ups.
Source: https://vamp.com/blog/social-media-updates-september-2024/
Instagram Boosts Music with Profile & Story Integration
Instagram enhanced audio-driven experiences by enabling music tracks on user profiles and allowing comments on Stories. Profiles now reflect personal tastes, while Story interaction becomes more dynamic and creative.
This update deepens emotional connection—brands, creators, and artists can leverage music to reinforce personal or campaign storytelling in both profile and conversational content.
Source: https://vamp.com/blog/social-media-updates-september-2024/
TikTok Rolls Out Search Ads Campaigns
TikTok officially launched Search Ads, allowing brands to run keyword-targeted ad campaigns in search results. This mirrors traditional search marketing but in video-first environments—perfect for capturing high-intent traffic.
By integrating search-targeted promotion, creators and marketers can connect with users actively looking for products or information, thereby increasing conversion potential beyond discovery content.
Source: https://vamp.com/blog/social-media-updates-september-2024/
Instagram Launches 32 New Story & Reel Stickers
Instagram introduced 32 new interactive stickers for Stories and Reels, offering creative ways to engage audiences—from polls and tag prompts to interactive fun elements.
These graphics-in-motion tools enable richer narrative, stronger branding, and fresh campaign formatting—all within native Instagram content flows.
Source: https://vamp.com/blog/social-media-updates-september-2024/
TikTok Group Chats Reach 32 Participants
TikTok expanded its Group Chats feature to support up to 32 participants, promoting community collaboration, fandom discussion, and creator-to-fan interaction.
This update helps creators foster tight-knit communities, coordinate content with collaborators, and host micro events or brainstorms directly within the app.
Source: https://vamp.com/blog/social-media-updates-september-2024/
