Tag Archives: Twitter

Monday Morning Learning – 20 July 2020

Facebook Rolls Out New Image Presentation Options to More Users

The new options appear at the bottom of the post composer, giving you four different image display formats to choose from. Users in different regions are now reporting access to the option, so it seems that it is on the way to all, sometime soon. That will provide new considerations for your Facebook posts, which could help to make your updates stand out in feeds. This is currently only applicable for users and not for brand pages.

https://www.socialmediatoday.com/news/facebook-rolls-out-new-image-presentation-options-to-more-users/581616/

Facebook Rolls Out Screen-Sharing in the Messenger App

Facebook is expanding its screen-sharing options in Messenger to both Messenger Rooms and the mobile app, providing another way to engage within Messenger video calls.

https://www.socialmediatoday.com/news/facebook-rolls-out-screen-sharing-in-the-messenger-app/581787/

Google Adds New Ad Tools, Including Updated Visual Options and Prompts for Search Ads

Google’s launching a new beta program for image extensions, which will enable advertisers to include product visuals in search ads.

Google’s also adding new highlight markers for limited time offers, shipping capacity, and product availability in search ads, while Google’s also now testing new, dynamic carousel displays of your most relevant products in Display ads.

https://www.socialmediatoday.com/news/google-adds-new-ad-tools-including-updated-visual-options-and-prompts-for/581719/

Nat Geo transports Instagram users to Mt Everest via AR

National Geographic aims to engage Instagram users with its July issue that features details from the Mt. Everest expedition co-sponsored last year to install high-altitude weather stations.

National Geographic is letting Instagram users immerse themselves in an expedition to the top of the world’s tallest mountain with an augmented reality (AR) experience. Users of the photo-sharing app can virtually dress as climbers and travel up Mt. Everest.

Users can see a 360-degree view by moving around their smartphones or swiping the screen. Viewers can see their breath by opening their mouths, and tap on a yellow dot to see a map of Mt. Everest that shows other areas to explore.

https://www.mobilemarketer.com/news/nat-geo-transports-instagram-users-to-ar-mt-everest/581617/

Alt TikTok Has Migrated To Byte After The Trump Administration’s Announcement And Is Taking Over

The very best part of TikTok is looking for greener pastures now that the Trump administration has set its sights on the China-based app.

In the last few days, Byte has been taken over by “alt TikTok,” a section of the app known for absurdist humor, as well as gay TikTok, which is more self-explanatory.

If you’re not familiar with Byte, no one can blame you. The app was launched in January by Dom Hofmann, co-creator of the much-beloved and much-missed Vine. Like Vine, or TikTok, it’s an app for sharing short, looping videos, but it hasn’t caught on with anywhere near the same intensity as TikTok has. But that may be about to change.

https://www.buzzfeednews.com/article/laurenstrapagiel/alt-gay-tiktok-byte

Twitter updates: Twitter Rolls Out New Direct Message Overlay to All Desktop Users

Twitter has now officially launched its new direct message chat window on desktop, which enables users to engage with their messages without having to leave their main tweet feed.

Twitter Officially Launches New ‘Retweets with Comments’

From now on, your retweet count will include both basic retweets AND retweets with comments, and you’ll also be able to see which is which in a new listing within the tweet detail.

https://www.socialmediatoday.com/news/twitter-rolls-out-new-direct-message-overlay-to-all-desktop-users/581720/

130 Twitter Accounts Impacted, Personal Information Compromised

The affected accounts included Barack Obama, Apple, Jeff Bezos, and Kim Kardashian. On Friday, NYT published details that it had gleaned from a group of hackers who’ve claimed responsibility for the hack. NYT was able to verify their explanations by matching their Bitcoin accounts with the address listed in the tweets. According to the report, a hacker going by the name of ‘Kirk’ was able to gain access to Twitter’s administration tools by first being added to Twitter’s internal Slack channel, where the details he needed had been posted in various exchanges.

https://www.socialmediatoday.com/news/twitter-outlines-specific-detail-of-recent-hack-130-accounts-impacted-per/581878/

Monday Morning Learning – 26 May 2020

Facebook Shops Rollout 

The feature will allow businesses to create digital storefronts where they can host ‘catalogues’ of their products, with links to purchase the product either on the retailer’s website or directly within Facebook. Facebook has also partnered with eight different third-party shopping platforms including Shopify, BigCommerce and Woo, which will no doubt make the transition easier on businesses that are established with these platforms.

How Does Facebook’s Acquisition of Giphy Impact Others?

Currently, while the Giphy API can see what you search for, it does not actually store or use your data in any way. With the Facebook acquisition of Giphy, this may change and it may impact the way other networks use Giphy, as competitors to the Facebook ecosystem such as TikTok, Twitter and iMessage may no longer support Giphy integrations.

https://www.theverge.com/2020/5/16/21260104/facebook-giphy-acquisition-twitter-slack-snapchat-apple-imessage-signal-facebook-tinder

STB and Zouk Spice Up Virtual Party Collabs With Interactive AR Filters

The Singapore Tourism Board (STB) has partnered nightclub Zouk Singapore to organise a series of virtual parties around the world named “Zouk Phuturescapes”, which aims to promote Singapore’s offerings across the world. To add an interactive element to the parties, STB and Zouk worked with VICE to create AR filters on Instagram. One of these AR filters will feature an avatar of the American DJ Diplo against a 3D virtual background of Gardens by the Bay.

https://www.marketing-interactive.com/stb-and-zouk-spice-up-virtual-party-collaboration-with-ar-filters

Facebook Tests 3D Product Images in Marketplace Among Advanced AI and AR Shopping Initiatives

While Facebook takes a big leap into eCommerce with its new Shop options for both Facebook and Instagram, it’s also working on a range of more advanced AR and AI-based tools to improve the online shopping experience.

https://www.socialmediatoday.com/news/facebook-tests-3d-product-images-in-marketplace-among-advanced-ai-and-ar-sh/578282/

Social Media Size Guide

In the infographic, you can see the key image requirements for all the major platforms – worth noting in your approach. Extremely helpful to have.

https://www.socialmediatoday.com/news/social-media-image-size-guide-2020-infographic/578083/

Twitter is Testing a Feature That Limits Who Can Reply to Your Tweets

Twitter today acknowledged that it has begun testing a new setting that lets users limit who can reply to tweets. Similar to Facebook’s post view settings, the current implementation features a small glove icon in the corner. Tapping on it brings up a “Who Can Reply?” window.

From there, users can pick from one of three options: Everyone, People You Follow and Only People You Mention.

With Stores Closed, MAC Cosmetics Expands AR Try-on for E-commerce

After three years of testing augmented reality in a selection of its 4,500 stores, MAC Cosmetics is going all-in on an AR try-on tool for its e-commerce site. MAC’s AR try-on tool comes at a time when shopping habits and the retail environment continues to change post-coronavirus shutdowns. The company is hoping its AR-play will be used as an omnichannel tool moving forward.

Monday Morning Learning – 27 April 2020

Instagram is Testing a New ‘Challenge’ Sticker to Prompt User Engagement

Instagram is testing a new ‘Challenge’ sticker for Stories which would enable users to call on their connections to participate in visual competitions, prompting more engagement.

Link: https://www.socialmediatoday.com/news/instagram-is-testing-a-new-challenge-sticker-to-prompt-user-engagement/576134/

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

Facebook CEO Mark Zuckerberg has announced a range of new video tools across Facebook’s family of apps, in order to meet demand and evolving use-cases during the COVID-19 lockdowns.

Link: https://www.socialmediatoday.com/news/facebook-outlines-a-range-of-new-video-tools-including-messenger-rooms-for/576758/

Instagram Provides Tips on How Brands Can Use Stories to Connect With Audiences Amid COVID-19

While research has shown that most consumers are still open to brand messaging during the crisis, situational awareness is key, and reaching people ‘in the right way’ is essential to effectiveness. To help with this, Instagram has this week shared some key tips on how brands can maintain audience connection via Instagram Stories.

Link: https://www.socialmediatoday.com/news/instagram-provides-tips-on-how-brands-can-use-stories-to-connect-with-audie/576680/

Data Shows How Coronavirus Has Influenced Employer Branding

Companies have had to scrap their old employer branding plans and focus on meeting the moment at hand.

Looking at LinkedIn data, you can see how quickly things have changed. The share of posts addressing COVID-19 and working from home have rapidly increased — as has engagement with those posts. The tone has also changed, with themes of support, community, and care on the rise.

Here’s a closer look at how employer branding messages have changed, which messages are resonating the most, and where to go from here.

Link: https://business.linkedin.com/talent-solutions/blog/employer-brand/2020/data-shows-how-coronavirus-has-influenced-employer-branding?src=fb-fb&veh=fb-fb&utm_source=fb-fb&utm_medium=fb-fb&utm_campaign=fb-fb&linkId=100000011920897

New Twitter Data Underlines the Emergence of Gaming – and Marketers Need to Take Note

Gaming is set to become a $196 billion market by 2022, and five of the top 10 channels on YouTube in 2019 were directly connected to the gaming community.

Link: https://www.socialmediatoday.com/news/new-twitter-data-underlines-the-emergence-of-gaming-and-marketers-need-to/576766/