Campaign Feature: ‘Map My Personality’ for EVA Air
Published on 13 Jun '16
Since every traveller has a unique personality, at KRDS, we created a digital experience connecting EVA Air to its customers in an effective way by creating interactive personality map with tests and daily questions.
‘Map My Personality’ campaign (allaboutme.evaair.com) encourages travellers to answer questions based on their travel preferences. The users are then redirected to custom EVA Air videos based on their personality test results. The videos provide users an insight into the in-flight services at EVA Air along with travel classes and destination routes.