EVA Air Recommends a Travel Style Based on Your Personality
Published on 20 May '16
EVA Air, the leading Taiwanese International Airline has launched an innovative digital campaign, ‘Map My Personality’ along with its digital partner, KRDS Singapore. The campaign aims to provide awareness on the airline’s extensive in-flight services along with the destination routes provided by the airline. The Airline is known for its impressive connectivity across the world and the campaign generates awareness on its notable travel classes by providing specific information to users based on their personality traits and travel preferences.
As each traveler has a unique personality, EVA Air wanted to connect to its customers in an effective way by creating interactive personality mapping tests and daily quizzes.
‘Map My Personality’ encourages travellers to answer questions based on their travel preferences. Following this, the users are redirected to specific EVA Air videos based on their personality test results. The videos provide users an insight into the in-flight services at EVA Air along with the travel classes and destination routes.
Users can also invite their friends and share this campaign on their social media profiles to earn more points. At the end of the campaign, lucky winners can win exciting EVA Air promotions, gifts and free trips every fortnight to Taipei. The grand prize consists of 2 tickets to fly on the EVA Air Elite Class to North America.
Users can access the ‘Map my Personality’ test and daily quizzes at the following website: allaboutme.evaair.com