Fox Star Studios Partners with KRDS India to Launch the First Entertainment Bot on Facebook
Published on 27 Sep '16
As fans of cricket and MS Dhoni eagerly await the biopic made on his life and journey from an eager Ranchi boy to the most successful Captain of the Indian Cricket Team, Fox Star Hindi wanted to create a unique engagement to identify the Greatest Dhoni Fan!
Having worked with digital activations for movies like Bahubali, PK, Bajrangi Bhaijaan, Airlift and others, KRDS India suggested to develop an engaging Facebook Chatbot that can interact with users and challenge them with trivia about M.S Dhoni.
The Facebook Chatbot, that is currently hosted on the Messenger of Fox Star Hindi is accessible both on desktop and mobile. To play the game, users can either search for “Fox Star Hindi” on their Facebook Messenger, or just visit Fox Star Hindi page and click on “Message” .
The BOT is a Trivia BOT, which asks the users 10 random questions on M.S Dhoni. For every correct answer you score a “SIX” and for every wrong answer you lose a Wicket.
Questions range from famous innings played by MS Dhoni, cricket stats and his partnerships leading to victory. At the end of the quiz the user then receives a personalized message with the signature of MS Dhoni announcing them as his biggest fan on Facebook.
Users can then post this message on their timeline, share this game with their friends and view the trailer of the movie.
The bot is available by messaging the page at : https://www.facebook.com/foxstarhindi