Monday Morning Learning – 13 April 2020
Published on 14 Apr '20
The Impact of COVID-19 on Search Trends and SEO
The COVID-19 pandemic has impacted every industry and business in some form, ranging from complete shutdowns to massive increases in buying in certain sectors.
Dove Puts a New Face on ‘Real Beauty’ in Homage to Health Workers
Dove has put a new face on Real Beauty advertising through a “Courage Is Beautiful” campaign, breaking in the U.S., showing faces of healthcare workers marked by the protective gear they’ve been wearing during the coronavirus crisis.
Facebook Publishes New Guide on How to Maintain Connection With Audiences Amid the COVID-19 Pandemic
Facebook has published a new, 64-page guide of key tips and notes to help brands and organizations maintain a connection with their Facebook and Instagram audiences amid the COVID-19 pandemic.
The Evolving Discussion Around COVID-19 and How Brands Have Responded
An overview of the evolution of the COVID-19 discussion across social media, which looks at what people are saying, where they’re saying it, and how some brands have responded.
Link: Link: https://www.socialmediatoday.com/news/the-evolving-discussion-around-covid-19-and-how-brands-have-responded-info/575769/
YouTube Moves to Restrict Videos About COVID-19/5G Conspiracy Theory
YouTube has confirmed that it will reduce the recommendation and distribution of videos that promote conspiracy theories that link the spread of COVID-19 to 5G technology.
Instagram Launches ‘Thank You Hour’ Sticker and Story to Share Appreciation During COVID-19 Pandemic
Instagram has launched a new ‘Thank You Hour’ initiative, which will see Stories frames that include the new ‘Thank You Hour’ sticker added to a collective Story that showcases the various things that people are appreciative of amid the COVID-19 pandemic.