Monday Morning Learning – 18 May 2020

Published on 20 May '20

Why Marketers Aren’t Spending On Tiktok Despite Its Explosive Growth

According to a leaked pitch deck, TikTok offers brands various advertising campaigns such as in-feed videos, brand takeover, creating a hashtag challenge, building a branded lens on the platform, and custom influencer package. However, despite its wide reach of over 800 million users monthly globally, marketers do not seem to be too keen on pushing its marketing efforts on the platform.

Instagram Officially Launches Option to Share Instagram Live Broadcasts to IGTV

As per Instagram:

– Live video replays won’t include any likes or comments from your original live video

– The number of viewers for your live video will restart once you share it to IGTV

– You won’t be able to edit or trim your live video before sharing it to IGTV

Facebook Adds Messenger Rooms for Groups and Events

While it’s still in the process of rolling out its new Messenger Rooms group video chat feature to all users, Facebook has today announced that Messenger Rooms will also be available within groups and events, providing another engagement option within smaller audience subsets.

LinkedIn Launches its Own Polls Option to Facilitate More Engagement

After it was spotted in testing last month, LinkedIn has now officially launched its new native polls option, providing another way to gather feedback and boost engagement on the platform.

LinkedIn Rebrands Editorial Team to LinkedIn News as it Continues to Expand News Coverage and Content

Editors play a central role in LinkedIn’s professional community, from original reporting to cultivating/curating conversations from members, Influencers and publishers. Their intent is to give professionals the news and views they need now to stay informed and to build their voices. To help members connect with this content, they are launching a distinct editorial identity – LinkedIn News – that positions them as a “trusted professional news brand”.

Google Chrome adds new tab grouping feature to make organisation easier

Users will soon be able to start grouping their tabs, eg by topic or by urgency, etc.