Monday Morning Learning – 26 May 2020

Published on 27 May '20

Facebook Shops Rollout 

The feature will allow businesses to create digital storefronts where they can host ‘catalogues’ of their products, with links to purchase the product either on the retailer’s website or directly within Facebook. Facebook has also partnered with eight different third-party shopping platforms including Shopify, BigCommerce and Woo, which will no doubt make the transition easier on businesses that are established with these platforms.

How Does Facebook’s Acquisition of Giphy Impact Others?

Currently, while the Giphy API can see what you search for, it does not actually store or use your data in any way. With the Facebook acquisition of Giphy, this may change and it may impact the way other networks use Giphy, as competitors to the Facebook ecosystem such as TikTok, Twitter and iMessage may no longer support Giphy integrations.

STB and Zouk Spice Up Virtual Party Collabs With Interactive AR Filters

The Singapore Tourism Board (STB) has partnered nightclub Zouk Singapore to organise a series of virtual parties around the world named “Zouk Phuturescapes”, which aims to promote Singapore’s offerings across the world. To add an interactive element to the parties, STB and Zouk worked with VICE to create AR filters on Instagram. One of these AR filters will feature an avatar of the American DJ Diplo against a 3D virtual background of Gardens by the Bay.

Facebook Tests 3D Product Images in Marketplace Among Advanced AI and AR Shopping Initiatives

While Facebook takes a big leap into eCommerce with its new Shop options for both Facebook and Instagram, it’s also working on a range of more advanced AR and AI-based tools to improve the online shopping experience.

Social Media Size Guide

In the infographic, you can see the key image requirements for all the major platforms – worth noting in your approach. Extremely helpful to have.

Twitter is Testing a Feature That Limits Who Can Reply to Your Tweets

Twitter today acknowledged that it has begun testing a new setting that lets users limit who can reply to tweets. Similar to Facebook’s post view settings, the current implementation features a small glove icon in the corner. Tapping on it brings up a “Who Can Reply?” window.

From there, users can pick from one of three options: Everyone, People You Follow and Only People You Mention.

With Stores Closed, MAC Cosmetics Expands AR Try-on for E-commerce

After three years of testing augmented reality in a selection of its 4,500 stores, MAC Cosmetics is going all-in on an AR try-on tool for its e-commerce site. MAC’s AR try-on tool comes at a time when shopping habits and the retail environment continues to change post-coronavirus shutdowns. The company is hoping its AR-play will be used as an omnichannel tool moving forward.