Monday Morning Learning – 22 June 2020

Published on 23 Jun '20

Facebook Gaming Updates Help Video Creators Monetize Content

Facebook is working on an additional ad format called Live Breaks, which will give creators more control over the ad experience with the ability to manually set an ad break in the middle of a stream. Creators will be able to choose from 90- and 180-second ad breaks. The new format blends creator-generated content such as clips and highlights with a traditional ads experience.

Search Trends During COVID-19 and the Exit Phase [Infographic]

The COVID-19 pandemic is still evolving, with the virus only now reaching some parts of the world. And as we all learn to live with the threat of the outbreak, we’re also adjusting our daily routines and processes to accommodate best practices, which has subsequently seen significant changes in how people are searching, and the information they’re looking for online.

LinkedIn Expands Roll-Out of LinkedIn Stories to Australia

LinkedIn Stories has already received a lot of criticism, with many people suggesting that it doesn’t fit with the professional communications focus of the platform. But the introduction of Stories does make sense. Broader engagement data shows that Stories is increasingly how the next generation of social media users are communicating, in preference to the traditional News Feed, and as such, leaning into the evolving trend seems like a logical way to go to maximize engagement and interaction.

Twitter Launches Audio Clips in Tweets on iOS

Twitter has  launched the option to add 140-second audio clips to tweets among a selected group of users on iOS. To create an audio clip in a tweet, users will be able to tap the new wavelengths icon at the bottom right of the tweet composer. You’ll then be able to record your audio, with your profile photo on screen and a recording progress bar at the bottom. To note:

  • only available on mobile app
  • once you reach the time limit for a Tweet, a new voice Tweet starts automatically to create a thread
  • users not allowed to reply to tweets with audio clips
  • cannot upload pre-recorded audio

Facebook ads: Good Questions, Real Answers: How Does Facebook Use Machine Learning to Deliver Ads?

A refresher on how Facebook ads work

YouTube Tests New Shoppable Product Ads, Launches “Video Action” Campaigns

YouTube is adding a new eCommerce ad unit, and a new way to maximize your video campaigns, in order to help marketers capitalize on the rise of online video. The process is largely automated – eligible advertisers will be able to sync their Google Merchant Center feed to their video ads. Merchants will also, eventually, be able to expand the call-to-action button on each product displayed, putting more emphasis on specific listings.

For Google Commerce Shoppable Ads, this is an opportunity to expand from Fb Catalog. Same functionalities and same ease of use when it comes to setting up.

Google Has Released a New, Pinterest-Style App called ‘Keen’

Over the years, as Pinterest has morphed into a visual discovery engine, and increasingly focused on eCommerce, Google has watched it slowly, but surely, nibbling at the edges of its core search business, therefore they have launched Keen to try onboard newer communities to the app.