Monday Morning Learning – 8 June 2020

Published on 09 Jun '20

From Takeovers to Top View ads, What It Costs to Advertise on TikTok

Ads start at $8 per cost-per-thousand-impressions in the U.K. Also, they require advertisers to spend a minimum of $25,000. The platform isn’t for those advertisers looking for cheap viral marketing campaigns. Rather, it’s a premium media buy for those with deep pockets. More details on ads and pricing in the article.

TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign

Brands create a specific hashtag linked to a video challenge, which they can then use to expand their messaging by facilitating an interactive, engaging video response campaign. That’s not necessarily easy – you can’t just come up with an idea and expect TikTok users to follow along.

Instagram Tests New Format for Recommended Content Listings Below the ‘All Caught Up’ Marker

Instagram is testing a new format for its suggested follow listings which would appear within your main feed, below newly posted updates. The new recommendation listings appear within the main feed, with separate tabs for ‘Suggested’ and ‘Older’ posts. The ‘Older’ listing takes you back to posts that you’ve already seen.

How Social Platforms are Responding to the #BlackLivesMatter Protests Across the US

With #BlackLivesMatter protests being held in various cities across the US in response to the death of George Floyd at the hands of Minneapolis police, social media platforms have also been adding their support to the cause.

Facebook Creates Shopping Data Sets to Make More Humanlike Chatbots

Facebook researchers this week introduced Situated Interactive MultiModal Conversations (SIMMC), a novel research direction aimed at training AI chatbots that take actions like showing an object and explaining what it’s made of in response to images, memories of previous interactions, and individual requests. They detail new data sets designed for this purpose containing around 13,000 human-to-human dialogs across two domains — furniture and fashion — along with several tasks framed as objective evaluation protocols.

YouTube Rolls Out Video Chapters to All Creators

After testing them out with selected users over the last month, YouTube is now officially launching its new chapters segmentation display for video clips. YouTube has built-in haptic feedback on mobile – “so users will feel a slight “thump” that informs them they’re moving into a new chapter”. On platforms where haptic feedback is not available, YouTube will ‘snap’ you to the start of each chapter.