Monday Morning Learning – 6 July 2020

Published on 10 Jul '20

6 Facebook Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)

Facebook ads can be a great promotional option and can provide significant benefits, with respect to both increasing brand awareness and boosting sales. But not all Facebook ad campaigns are created equal.

Often, even a seemingly simple oversight can cause you to quickly burn through your Facebook ads budget, without getting the results you want.

Here are six common Facebook ad errors that you need to avoid.

Facebook’s TikTok-clone Lasso is shutting down as Zuckerberg gears up to launch Instagram Reels

The news of Lasso’s exit comes on the heels of Facebook planning to launch Instagram Reels, another app that functions almost identically to TikTok. Unlike Lasso, Reels will be able to use Instagram’s users, which stood at 1 billion as of 2018, to cross-promote

Snapchat Launches New Shoppable AR ‘Try-On’ Campaign with Gucci Shoes

Snapchat and Gucci are launching the first global sponsored augmented reality shoe try-on Lenses on the social media platform. Gucci will feature four pairs of sneakers in two different Lenses (each Lens will showcase two pairs). Snapchatters will be able to try out the shoes in AR to see how they look.

This is not the first time Snapchat has featured products in an AR Lens, but it’s the first use of Snapchat’s Shoppable AR option, which will enable Snapchatters to purchase the shoes they like directly from the Lens via a “Shop Now” button.

Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn

This gives small and medium-sized businesses one place to manage all their campaigns from social to search, including Bing and Google. The platform takes one budget and monitors performance across all platforms, and optimizes performance across the different channels. IF this takes off as expected, this could potentially reduce demand for point solutions that address channel optimizations across search, social and programmatic. Furthermore, this makes a performance-driven approach very accessible on a mass level.

LinkedIn Adds New Analytics Tools for Company Pages, New Process to Limit Page Follow Invites

LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and an alternative process for limiting company page invites.