KRDS Case Study

A Mario inspired game

Bread Talk / BreadTalk Anniversary Game


KRDS Scope

  • Art Direction
  • Concept
  • HTML Integration


BreadTalk Singapore is a leading F&B brand that wanted to celebrate its 15th anniversary along with its customers on social media.




KRDS Case Study


The first phase of the campaign was users sharing their favourite BreadTalk moments on Facebook. From these stories, 15 stories were shortlisted to be featured on the microsite.

The second phase of the campaign had users vote for their favourite flavour of the Signature Flosss buns and a live votes tracking was set up.

During the campaign, an immersive game was also created where users had to collect menu items while avoiding challenges such as rolling pins and fire. The brand successfully made users a part of their 15th anniversary.

KRDS Case Study


  • 100

    Stories submitted through Facebook

  • 1 000+

    Votes collected online

  • 5 000

    game plays

  • 1.4%

    increase in sales during the campaign