![KRDS Case Study](https://krds.com/wp-content/uploads/2016/08/stb_banner_mb.jpg)
STB / Making Experiences Count
Mobile Apps
KRDS Scope
- Art Direction
- Concept
- Interactive Design
- Mobile
Brief
How to enhance the service provided by merchants in Singapore?
.
![KRDS Case Study](https://krds.com/wp-content/uploads/2016/08/stb-ipad-preview-1.jpg)
Concept
A touch-free smile-detection experience installed at numerous locations in Singapore including restaurants, hospitals, art galleries, banks, theme parks and night clubs that allows users to simply smile at the camera to rate a merchant’s service. The bigger the smile, the higher the service rating. An integrated Digital activation, allowed users to rate the merchant’s service through the application by simply smiling. A multi-device website was also developed that showcased the smiles in real time.
Results
-
12 000
smiles collected
-
17
Merchants Participated
-
2X
the number of interactions from last year’s campaign
![](https://krds.com/wp-content/uploads/2016/08/stb_screenshot_1_mb.jpg)
![](https://krds.com/wp-content/uploads/2016/08/stb_screenshot_2_mb.jpg)
![{project_title}](https://krds.com/wp-content/uploads/2016/08/stb_screenshot_3_mb.jpg)