KRDS Case Study

A touch-free way of rating merchant’s service

STB / Making Experiences Count

Mobile Apps

KRDS Scope

  • Art Direction
  • Concept
  • Interactive Design
  • Mobile


How to enhance the service provided by merchants in Singapore?




KRDS Case Study


A touch-free smile-detection experience installed at numerous locations in Singapore including restaurants, hospitals, art galleries, banks, theme parks and night clubs that allows users to simply smile at the camera to rate a merchant’s service. The bigger the smile, the higher the service rating. An integrated Digital activation, allowed users to rate the merchant’s service through the application by simply smiling. A multi-device website was also developed that showcased the smiles in real time.

KRDS Case Study


  • 12 000

    smiles collected

  • 17

    Merchants Participated

  • 2X

    the number of interactions from last year’s campaign