Brief

The challenge was to create an immersive campaign that made users affirm their love for travel while learning about interesting destinations. The ‘Changi Travel Quest’ was created as an interactive quiz using Facebook Canvas that encourages the users to select a destination that is serviced from Changi Airport. The user is then asked to find the destination city on an embedded google map by dragging and dropping a pin on the map and confirming their answer. The user gets attempts to answer this within 1 minute. If the user gets it correct, the user then has to select an airline they feel services that destination from Changi Airport. Some of the destinations also had a bonus question of the popular landmarks image that the user has to guess the name of within 30 seconds.