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KRDS Singapore is a Finalist at Marketing Interactive’s Agency Of The Year in 4 Categories : Social, Mobile, Digital and Content Marketing

It’s the time of the year when Marketing Magazine chooses the Agency of the Year at the AOTY Awards.

aoty-finalist

The Agency of the Year Awards as explained by Marketing Magazine:

Marketing magazine’s Agency of the Year Awards is recognised as Singapore’s premier awards show for agencies and touted as the only one judged solely by client marketers.

Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

The Agency of the Year Awards focuses on the overall performance of an agency. It encourages agencies to out-do their performance, eventually raising the bar for the    industry.

Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

To be considered an esteemed finalist, there is nothing agencies have to do except what they should be doing all the time – great work for their clients and communicating that to the client marketer community.

Staying true to the Awards’ mission, the entries are judged by a jury comprising entirely of respected senior client-side marketers based in Singapore.

The jury counts 24 judges holding key marketing roles at brands operating in Singapore, including the Director Government and Public Affairs, Asia Pacific at Lego Singapore, the Head of Marketing at Burger King Singapore, the Country Marketing Head at Citibank Singapore, the Director of Digital Marketing, Loyalty and Partnership at AccorHotels and the Digital & Social Media Lead at Dell Singapore among others.

KRDS Singapore has entered 4 categories : Social, Mobile, Digital and Content Marketing. We are excited to announce that the finalists have just been confirmed and KRDS Singapore has been short-listed in all 4 categories!

KRDS Awarded at MOBEX 2016 for Singapore Tourism Board Campaign

Over 3 years ago, we founded KRDS Singapore with no contacts, no relationships and no local work that we could showcase. However, in early March 2016, we walked away with 2 awards at the prestigious MOB-EX awards that celebrate marketing excellence. The awards were for the immersive digital experience campaign we created for our client, Singapore Tourism Board.

We submitted our entries in two categories and we were nominated in both and won both: The coveted Silver for ‘Best Campaign – User Experience’ and Bronze for ‘Best Campaign – Tablets’.

The campaign, ‘Making Experiences Count’ was an island-wise campaign to get users to vote for good customer service through a tablet experience endowed with touch free smile-detection technology.

The application was deployed at shops, restaurants, hospitals, banks, theme parks, and nightclubs across Singapore (who were Singapore Service Excellence Medallion award finalists) – and customers voted by smiling into the camera on the tablet. The bigger the smile, the higher the service rating. The smiles were tracked within seconds and updated live on the campaign website, where users and merchants alike could compare service ratings – giving merchants additional motivation to improve their service towards their customers.

We are humbled by the win but most importantly we are excited about what lies ahead!

You can watch the case study by clicking here.