The Social Media and Digital Agency has extended its services to Renault Trucks for Middle East in December 2017. The objective of this partnership is to create a digital presence for the brand on leading Social Media platforms like Facebook and LinkedIn.

So far, KRDS has created a Facebook page and a LinkedIn page, which reflects the brands ideology of Innovation, Robustness, and Customer Intimacy.

Farida Timsiet, Marketing & Communication Manager for Renault Trucks Middle East says, “We started working with KRDS a couple months ago; after a brief meeting they quickly understood our needs and presented the strategy for our facebook page. Our Community Manager is very hands-on and dedicated for our page; she takes initiatives and makes a lot of suggestions for the page; which is exactly what we needed.”

The main objective is to reach out the existing fan base of Renault Trucks and carve out a niche audience, interested in automotive innovations. With majority of content consumers moving to the digital landscape, KRDS hopes to provide an outlet, which bridges the gap between the brand, and its patrons.

So far, the digital agency has created a mélange of animated and static content that focuses on the brand’s identity and yet makes it accessible through digital friendly content.

Keeping in mind the various scopes of interest for the consumers, the agency has focused it’s content on Brand Identity, heritage of Renault Trucks, and Behind the scenes snippets and more.

About KRDS MIDDLE EAST:

KRDS Middle East is a part of the KRDS Group, a network founded in 2008 in Paris with a headcount of over 150 employees at present and over eight offices across Europe and Asia (France, Singapore, India, China, Hong Kong and Dubai)

With a strong Social Media DNA, KRDS has grown to a full stack digital agency, with strong expertise in Dynamic Content, Mobile first approach & Customer service experience.

At the 2013 “Facebook Innovation Competition”, KRDS Group was the only non-American contestant to have won among the 260 agencies. KRDS Group has handled over 2000 social campaigns across 30 countries for some of the world’s most prestigious brands, such as DBS, AIA, Peugeot, Danone, Microsoft, LVMH, Unilever, Veuve Clicquot, Nestlé, Tag Heuer, Air France and L’Oréal.

In the Middle East, the agency has provided digital solutions for brands like Majid Al Futtaim, Ooredoo, Nespresso, Nissan, Ministry of tourism, Oman, Osram Automitive Lighting and MIE Events.
KRDS Group counts Ardian (ex Axa Private Equity) as an investor and is part of R3 Social 40 – an initiative from global consulting firm, R3, to showcase forty of the world’s best Social Media agencies across globe.

PRESS CONTACT:

Name : Leonard Guillermin
Role : General Manager, KRDS MENA
Phone no. : 055-847-1264
KRDS email : [email protected]

Visit the Microsite

Disney India wanted to celebrate Mickey Mouse’s Birthday (18th November) along with their beloved fans in India. Social & Digital Agency KRDS India was roped in to ideate and develop the “Add Ears to your Picture” campaign.
The campaign was launched on 11th November 2016, a week before Mickey’s Birthday.
The Objective of the campaign was to build an interesting experience for Mickey’s Fan’s to wish their much loved Character on his Birthday.

Add Ears to Your Picture

KRDS India built Disney’s microsite and invited people to wish Mickey a Happy Birthday by uploading their photos and adding the iconic Mickey’s Ears to their picture. The user could also add a birthday wish to Mickey and share it on Social Media.

The Mickey Mouse ears were made available as a layer on top of the uploaded users’s picture. The user was given the option to re-size / rotate the Ears to position it correctly on their picture.

The Gallery

After positioning the Mickey ears, users could enter their Birthday Message on the website. All the submissions were captured in a Gallery that was made available on the website. The users were also given an option to share the image over Social Networks or download it on their devices.

Loyal fans of Mickey Mouse were overjoyed to celebrate the character’s Birthday and be a part of the Disney Magic.

The Results

There are over 55,000 users who have added Ears to their Pictures and shared them on Social media and users spent an average of 3 Min 40 Secs on the microsite browsing through the submissions of other people.

It’s the time of the year when Marketing Magazine chooses the Agency of the Year at the AOTY Awards.

The Agency of the Year Awards as explained by Marketing Magazine:

Marketing magazine’s Agency of the Year Awards is recognised as Singapore’s premier awards show for agencies and touted as the only one judged solely by client marketers.

Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

The Agency of the Year Awards focuses on the overall performance of an agency. It encourages agencies to out-do their performance, eventually raising the bar for the    industry.

Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

To be considered an esteemed finalist, there is nothing agencies have to do except what they should be doing all the time – great work for their clients and communicating that to the client marketer community.

Staying true to the Awards’ mission, the entries are judged by a jury comprising entirely of respected senior client-side marketers based in Singapore.

The jury counts 24 judges holding key marketing roles at brands operating in Singapore, including the Director Government and Public Affairs, Asia Pacific at Lego Singapore, the Head of Marketing at Burger King Singapore, the Country Marketing Head at Citibank Singapore, the Director of Digital Marketing, Loyalty and Partnership at AccorHotels and the Digital & Social Media Lead at Dell Singapore among others.

KRDS Singapore has entered 4 categories : Social, Mobile, Digital and Content Marketing. We are excited to announce that the finalists have just been confirmed and KRDS Singapore has been short-listed in all 4 categories!

WeChat is one of the most valuable social platforms in China and is giving brands the possibility to connect any web-based mobile site with WeChat (Brand website, campaigns mini-sites, e-commerce online shops).

This is a unique opportunity for brands to enrich their CRM with WeChat users data and behavioral information.

Today, we answers brands’ key questions to show how they can leverage WeChat-connected websites from a CRM perspective.

1. Which data/information can brands collect from WeChat users with a WeChat-connected website ?

• WeChat ID
• User Name or nickname
• Profile Picture
• Gender
• City
• Behavioral information by tracking actions (examples: page visited, purchases done) on the website

2. How can brands reconcile those WeChat data with their current CRM Data ?

WeChat does not share email/phone information from users, so it makes it difficult to automatically link a WeChat ID with existing CRM data. So how should a brand proceed ?

• Build and allow your CRM to create entries/profiles based on WeChat ID (not only email with are not so popular in China).
• Create and launch WeChat reconciliation-oriented campaigns by asking WeChat users to share existing CRM data (Email, customer ID, mobile phone number)
• Get also those information from WeChat discussions with customers and add them in your CRM
• Collect and add WeChat information of current clients in your CRM by providing them incentives  to follow and engage with your brand on WeChat

3.How brands can use/activate those data ?

WeChat gives the opportunity to brands to group their WeChat followers in different groups and send targeted message to those specific groups.

• Group WeChat users based on existing or relevant CRM categories
• Send customized message to each WeChat group based on users interests/categories and marketing/sales objectives

Feel free to get in touch if you want to know more on how you can get the best out of WeChat from a CRM perspective.

Follow KRDS on WeChat to make sure you do not miss any WeChat news and marketing opportunity for your brand !

Have you heard of ‘Yo’, the über viral new app that was programmed in 8 hours and is currently one of the most downloaded mobile apps in the US?

We launched the very first brand campaign on ‘Yo’ for the French Football Federation, and last Wednesday, during the France-Ecuador game, French supporters have sent over a massive 12 500 Yo’s to support their team!

The campaign has gone big and has also been featured in TIME! If you want to know more about it, take a look at the article

So it can “Yo” after every goal

Air France has a wide number of available destinations across the world. How to communicate around those destinations with content that is actually appealing to users?

I was raised in a family that largely felt the same way-working parents both, neither inclined to spend much time or energy experimenting or refining their cooking for a family of six. Lots of efficient midwestern stews, chops, spaghetti and meatballs. Boiled vegetables on the side. Sometimes “army soup,” which was everything in the freezer thrown into a giant stock pot. There were special occasions, such as when my mother invested half her sanity in beef Wellington on behalf of my father’s fiftieth birthday. But those were exceptions.

Boiled vegetables on the side. Sometimes “army soup,” which was everything in the freezer thrown into a giant stock pot. There were special occasions, such as when my mother invested half her sanity in beef Wellington on behalf of my father’s fiftieth birthday. But those were exceptions.