Chronopost / Always Closer
Movie
KRDS Scope
- Art Direction
- Concept
- Film
Brief
For the Christmas Celebrations, the most difficult part of the year concerning the relationships on the social websites, we wanted to give an emotional dimension to the brand in order to make it more human.
Concept
Chronopost, the express haulier, implemented the “Always closer” concept during the Christmas Celebrations so as to get families closer. A delivery man took the mission to deliver family traditions to people who could not be with their relatives. KRDS summarized these moments in a movie released then on the social websites and on the brand website.
Results
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+ 500K
Organic views
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+ 180%
positive comments
