Category Archives: MML

MONDAY MORNING LEARNING – 08 NOVEMBER 2021

MML, , , ,

Pinterest Announces ‘Pinterest TV’ Shoppable Live-Stream Series

Pinterest has now launched Pinterest TV, a series of live, original, and shoppable creator episodes. At first sight, the UX appears to be very similar to TikTok/Dou Yin’s live stream feature, in which the products being discussed are displayed as a clickable image on the screen, and viewers can purchase the product while the creator is talking about it. 

Producers from Pinterest collaborate closely with each creative to create original content, provide “backstage” A/V support, and launch captivating episodes. 

Link: https://www.socialmediatoday.com/news/pinterest-announces-pinterest-tv-shoppable-live-stream-series/609202/

TikTok Provides New, Step-by-Step Guides to Creating Branded Content on the Platform

TikTok intends to help brands who are thinking about creating branded content or who want to enhance their content creation by providing extensive, step-by-step guidance to some of the platform’s most popular video genres. In their piece, Socialmediatoday goes over the three main video styles that TikTok has highlighted.

To begin, TikTok recommends making an introductory, first-person video to inform consumers about the business and what it does, complete with precise procedures and an outline, such as how long each clip should be and how the subject/product in the clips should be framed. Following that, a product demonstration and the creation of a customer’s tale by showing a real-life review of one of the brand’s most popular products.

Each of these video plans includes minute-by-minute framing comments, giving advertisers a clear picture of how to create an effective branded content clip that will operate best on the platform. If you’re out of ideas or don’t have time to explore the latest trends on the app, this is a great option.

While brands can pay to promote their videos to attract a wider audience, TikTok says that these recommended video formats can help brands develop a TikTok presence even if they don’t have financial assistance. Just a reminder that typical, interruptive ad methods will not work for TikTok; marketers will still need to align their creatives with TikTok trends to get the most out of their promotional dollars.

Link: https://www.socialmediatoday.com/news/tiktok-provides-new-step-by-step-guides-to-creating-branded-content-on-the/609359/

YouTube Tests Opening to Shorts Direct for Users That Regularly Engage with the Option

YouTube looks set to give Shorts even more focus.

“We’re currently testing out a new Shorts experience – if you’re in the experiment and you close the YouTube app while watching Shorts, you will be dropped into the Shorts player when you reopen the app (so you have direct access.) If you exit the YouTube app while watching any content other than Shorts, we won’t direct you right into Shorts next time you open the app.”

That would make Shorts the key focus for users who regularly engage with the option, with the app opening to a full-screen, never-ending feed of Shorts clips – just like TikTok.

Link: https://www.socialmediatoday.com/news/youtube-tests-opening-to-shorts-direct-for-users-that-regularly-engage-with/609433/ 

Instagram Post Preview Cards are Back on Twitter

Instagram has announced that IG posts shared in tweets will appear with preview cards once again, helping to improve cross-platform sharing. Instagram preview links were previously available on Twitter, but Instagram cancelled them in 2012. Earlier this year, Instagram and Twitter started working together again, with tweets appearing as shareable stickers in Instagram Stories. 

Right now, while you can share tweets in Instagram Stories, they’re not tappable, due to the way that Instagram limits links in Stories – or has done thus far, till it rolled out the link sticker to all users last month. That expansion could pave the way for tappable tweet links, which would make cross-platform sharing even better.

Link: https://www.socialmediatoday.com/news/instagram-post-preview-cards-are-back-on-twitter/609437/

Instagram rolls out new tools for creators to collaborate and partner with brands

Instagram’s testing new features to help brands and creators connect on the platform. Similar to TikTok’s Creator Marketplace, it would position Instagram as a one-stop shop for influencers to find brands to work with and vice versa.

3 features highlighted:

  • Partnership Messages
  • Data-driven Influencer Search
  • Preferred Brand Partners List 

Link: https://later.com/blog/instagram-branded-content-partnership-features

MONDAY MORNING LEARNING – 04 OCTOBER 2021

MML, , , ,

Facebook Updates Ad Reach Estimates, Moving Away from Specific Audience Projections

As of late last week, Facebook will provide estimated audience reach for ads instead of specific reach estimates to generalised potential reach categories. This means that when you create a Facebook ad, you’ll be given a range of people who are likely to see your campaign based on the target audience you choose, and they’ve changed the name from Potential Reach to Estimated Audience Size. This would give advertisers a broader display of potential reach estimates. Another point on estimating potential reach is when a person has connected their Facebook and Instagram accounts in Accounts Center, their accounts will be considered as a single account for ads estimation. However, if they have not connected both Facebook and Instagram accounts, they will be considered as multiple accounts for ads estimation purposes.

Link: https://www.socialmediatoday.com/news/facebook-updates-ad-reach-estimates-moving-away-from-specific-audience-pro/607490/

Facebook Launches Reels on Facebook to US Users

Just days after TikTok revealed that it had hit a billion active users, Facebook has now launched Reels on Facebook for all Facebook users in the United States, bringing its short-form video competitor to a much larger audience.

Reels on Facebook can consist of music, audio, effects and more. You can find them on your News Feed or in Groups, and you can quickly follow the creator directly from the video, like and comment on it, or share it with friends when viewing a reel on Facebook.

Link: https://www.socialmediatoday.com/news/facebook-launches-reels-on-facebook-to-us-users/607402/

Facebook Experiments with Additional Business Context Elements in Ad Display

This new feature allows audiences to understand more about the business from the location, the number of followers and other details to be offered in future. This feature comes in handy to validate the legitimacy of the ad they are seeing as we know there has been a number of potential scam ads on going on FB at the moment. This provides more information to the viewer to help them understand why they are seeing specific ads and how they are being targeted. 

Link: https://www.socialmediatoday.com/news/facebook-experiments-with-additional-business-context-elements-in-ad-displa/607260/

Facebook Adds Cross-App Group Chat Functionality in Messenger and Instagram Direct, New Chat Tools

Facebook has announced a raft of new Messenger and Instagram Direct features, including cross-app group chats, which allow you to participate in group discussions across the two apps, new group typing indicators to increase participation, and polls in your IG DMs.

It’s another step in Facebook’s bigger messaging integration strategy, which will eventually encompass WhatsApp, allowing users of each platform to communicate with each other on whatever app they want.

Link: https://www.socialmediatoday.com/news/facebook-adds-cross-app-group-chat-functionality-in-messenger-and-instagram/607429/

Social Platforms Jump on NFT Craze

Twitter and Instagram are looking for ways to integrate NFT display with their profile. Meanwhile, TikTok has launched a new spin on the NFT trend.

What are NFTs?

Basically, NFTs are digital artworks that can be owned by a single entity, with ownership data kept on the Ethereum blockchain (most frequently via Immutable X) and a unique identity for each piece that governs usage.

Why is TikTok’s NFT different?

TikTok launched ‘Top Moments’ to sell NFTs, but re-angled it as a creator monetization option. TikTok’s platform allows creators to easily transfer their best TikTok clips into sellable NFTs, adding more options for them to generate income from their efforts.

Why would people buy or sell a TikTok clip?

Some TikTok clips have become a part of web pop culture (for instance, couchguy).

Link: https://www.socialmediatoday.com/news/twitter-shares-first-look-at-coming-nft-integration-for-profile-images/607425/ 

Facebook announces new business products for personalized messaging.

Facebook recently announced new business tools to help brands connect directly with their leads and prospects using personalised messaging. This is a way for brands to personalise the experience they provide without having to rely on targeted advertising. Businesses can choose whether to use Messenger, Instagram Direct, or WhatsApp as their primary app for click-to-message ads.

Link: https://www.falcon.io/insights-hub/industry-updates/social-media-updates/5-social-media-news-stories/

https://www.adexchanger.com/platforms/facebook-intros-products-to-get-personal-without-personalized-ads/