MONDAY MORNING LEARNING – 17 JANUARY 2022
Published on 17 Jan '22
Instagram Is the Platform of Focus for Marketers in 2022, According to New Research
TikTok is the app of the moment, though it is unlikely to be a good fit for all businesses, while Facebook has lost some of its shine, and Instagram continues to be quite popular.
Taking into account any platform bias, it appears that Instagram is the overall leader in marketing attention coming into the year — which is odd given the rise of TikTok, which seems like it should be a higher priority based on its usage and cultural effect.
However, as previously stated, TikTok promotions aren’t for everyone, and you can now reach a much larger audience on Instagram. You can also reach out to more demographic groupings on Facebook, which is still by far the most popular platform.
Perhaps Facebook is no longer cool, or perhaps marketers are dissatisfied with the app’s deteriorating performance. In any case, if these predictions are true and Facebook becomes a lower priority, it may open up new opportunities to reach your target demographic in the app, as fewer advertisers focusing on it may mean less competition for attention, which will be something to watch throughout the year.
Instagram’s Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile
In your profile settings, you’ll see a new ‘Edit Grid’ option that allows you to rearrange your profile gallery as you choose, regardless of when it was posted.
This is mind-boggling for the users. If you have a previous post that is still relevant, you can move it to the top of the page to increase its visibility (but, of course, this is only for display view, it will not appear on the news feed).
In a similar manner, Instagram CEO Adam Mosseri recently hinted at a potential ‘pinned post’ option for profiles, which would allow users to choose which posts they wish to display at the top of their grid.
Another aspect of this is rearranging your profile display, and with the growing emphasis on video, Instagram appears to be more open to experimenting with new concepts, as it eventually switches to totally new focus displays anyhow.
Twitter’s Coming NFT Profile Display Option Moves to Next Stage of Testing
Over the last few months, NFTs have become a major fad, with Twitter serving as a hub for most of the discussion and for exhibiting your acquired art. Despite the hoopla, the sector nevertheless presents obstacles and worries.
Since November, Twitter has been working on an official integration procedure that will make it easier for NFT owners to display their ownership, with a back-end linkage to each NFT’s official information assuring that only the true owner of an image can display it in the new profile image format.
Outcome-Driven Ad Experiences Model
Meta has announced updates to Ads Manager in order to streamline the ad campaign process. The number of ad objectives you can choose from has been reduced from 11 to 6.
They’re changing the goal selection experience when launching new campaigns in Ads Manager to better steer marketers to the best campaign setups. They’re transitioning to an outcome-driven ad experiences model (ODAX), in which advertisers can choose their desired business outcomes (e.g., Awareness, Traffic, Engagement, Leads, App Promotion, Sales), and the interface will direct them to the best campaign setup/creation paths to achieve those goals.
3 ways on how digital marketing would look like in the Metaverse
- The use of virtual influencers: Influencers who are not human, but created using AI – https://analyticsindiamag.com/rozy-friends-meet-the-new-crop-of-ai-influencers/
- Digital campfires to appeal to a younger audience and capture their attention: Digital campfires are “a more intimate oasis where smaller groups of people are delighted to assemble around shared interests,” including private messaging apps like Whatsapp, micro-communities like Facebook groups, and shared experiences like Fortnite or Twitch – https://hbr.org/2020/02/the-era-of-antisocial-social-media
- Sensory marketing: Including the senses of touch, smell, and taste in addition to sight and hearing. Even now, when sensory marketing technology is expensive, we may begin by considering how we can use our advertisements to appeal to the three senses.
Love, Bonito unveils Tiger Bloom NFT in line with ‘Journeying with Women’ theme
Love, Bonito, jumping on the NFT bandwagon, announced the creation of its first NFT, “Tiger Bloom,” in collaboration with KrisonAutopilot, a visual artist.
The NFT is a way for the brand to engage with its customers through the story behind the NFT, which embodies the brand’s theme and value of female empowerment. They’ve made the NFT collection unique, with only ten copies available for purchase.
The earnings will be used to support CSR efforts, such as donating to Playeum, a non-profit that works to provide equal opportunity for children from low-income families, as well as extending the brand through its existing omnichannel markets.