Concept

The user hereby awakens at his place, somewhere in the city that never sleeps, with a bite that he shares with the man/woman whom he/she met the previous night. The bite becomes increasingly visible as the player gets closer to him/her. Through four major sequences in New York (room, road, club, stranger’s apartment), the Cavalli fan experiences a race against the clock in an immersive setting: he finds a personal Cavalli invitation, receives text messages on his mobile in the game but also in real life, is surrounded by pictures of his Facebook friends in his bedroom, and finds books he has mentioned to have read on Facebook in his library.