KRDS Case Study

A multi device interactive experience on Facebook

Justcavalli / JUST A BITE EXPERIENCE – CH

KRDS Scope

Brief

Promote the new “Just a Bite” fragrances of Just cavalli on Social Media.

For the launch of its new “Just a Bite” fragrances, Just Cavalli wanted to offer its over 1 million fans a truly unique and glamorous experience on Facebook.

KRDS Case Study

Concept

The user hereby awakens at his place, somewhere in the city that never sleeps, with a bite that he shares with the man/woman whom he/she met the previous night. The bite becomes increasingly visible as the player gets closer to him/her. Through four major sequences in New York (room, road, club, stranger’s apartment), the Cavalli fan experiences a race against the clock in an immersive setting: he finds a personal Cavalli invitation, receives text messages on his mobile in the game but also in real life, is surrounded by pictures of his Facebook friends in his bedroom, and finds books he has mentioned to have read on Facebook in his library.

KRDS Case Study

img_additional

Results

Over 100 000 players from 10 different countries have enjoyed the experience. They have generated 1.2 millions social impressions on the fans’ timelines with an average time of over 3 min spent with the brand!

 

Making Of

{project_title}