TAG HEUER / MYSTERY ON BOARD – CH
KRDS Scope
Brief
On the occasion of the release of TAG Heuer’s Glacier Express Limited Edition Watch, the brand and Social Media Agency KRDS have teamed up to offer its 1.5 million fans a very unique, HTML5 experience.
Concept
The app immerses you into a traveller’s journey from St Moritz to Zermatt on board of the Glacier Express. You will have to find your Aquaracer watch, which has been mistakenly taken by another traveller during the trip. To do so, you will have to grab numerous clues all over the train to find the bag and get the Aquaracer back before you meet your wife. Text messages you receive from your Facebook friends make the quest a unique experience, while, at the same time, you get to discover Switzerland’s amazing landscapes.
Results
KRDS’ campaign has been acclaimed by TAG Heuer’s fans, with more than 10k Users in 10 days, and has obtained great press coverage all over the world.
MAKING OFF
