According to a study by the Harvard Business Review: Marketers depend on data for just 11% of all customer-related decisions.

When asked about how marketers use the information, more than half of the respondents relied on previous experience or intuition about customers to make decisions.

This essentially means many Digital Marketers are flunking the big data test. For those who understand how powerful these insights can be, are aware of the value that these actionable insights hold. Brands are often unsuccessful in spite of putting out the most elaborate and creative content on their social media as they often neglect the feedback they receive on this decision.

We at KRDS often use the term Growth Hacking to describe the best possible implementation of these actionable insights to push the brand further. Each piece of content and strategy must be driven by real data. Analyzing  this data can help the brand achieve a growth hack that can give them leverage over their competitors to refine and personalize their strategy based on their target audience. This has often helped brands achieve a favourable brand impression among its users.

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It’s the time of the year when Marketing Magazine chooses the Agency of the Year at the AOTY Awards.

The Agency of the Year Awards as explained by Marketing Magazine:

Marketing magazine’s Agency of the Year Awards is recognised as Singapore’s premier awards show for agencies and touted as the only one judged solely by client marketers.

Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

The Agency of the Year Awards focuses on the overall performance of an agency. It encourages agencies to out-do their performance, eventually raising the bar for the    industry.

Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

To be considered an esteemed finalist, there is nothing agencies have to do except what they should be doing all the time – great work for their clients and communicating that to the client marketer community.

Staying true to the Awards’ mission, the entries are judged by a jury comprising entirely of respected senior client-side marketers based in Singapore.

The jury counts 24 judges holding key marketing roles at brands operating in Singapore, including the Director Government and Public Affairs, Asia Pacific at Lego Singapore, the Head of Marketing at Burger King Singapore, the Country Marketing Head at Citibank Singapore, the Director of Digital Marketing, Loyalty and Partnership at AccorHotels and the Digital & Social Media Lead at Dell Singapore among others.

KRDS Singapore has entered 4 categories : Social, Mobile, Digital and Content Marketing. We are excited to announce that the finalists have just been confirmed and KRDS Singapore has been short-listed in all 4 categories!

The Singapore Kindness Movement (SKM), a non-profit organization whose public education programs are aimed at inspiring graciousness one kind act at a time, has launched a content platform together with Strategic Public Relations Group (SPRG). Titled ‘The Pride’ (https://pride.kindness.sg/), the platform covers current, trending news and provides deeper insight on local and global issues that are important to the community as well as meaningful pieces of food for thought. KRDS Singapore assisted with the development of the content platform and was roped in since February 2016.

The development of ‘The Pride’ came after SKM along with SPRG and KRDS Singapore, posted a first-of-its-kind double-sided video, where users could view everyday situations in a kindness-filled world and view the situation in a world full of hate and cruelty, on its Facebook page last year. The link to the post can be found here: here The dual experience video garnered media attention and made users aware that small acts of kindness can go a long way in creating a ripple effect to change the world.

Apart from creating a brand new content platform, SPRG and KRDS Singapore will assist the organization by doing ‘growth hacking’ and handling content syndication on multiple specialised platforms. Multiple testing activities and performing detailed data analysis have also already begun for ‘The Pride’.

SPRG and KRDS Singapore aim to continue lending their expertise to enhance and support SKM’s efforts in executing public educations programs to cultivate kindness in Singapore.

If you possess a larger understanding of the social media landscape you would know that chat bots are hardly a revolutionary phenomenon and have been here for a long time.

However, news on messenger bots have been splashed across all news outlets recently after Facebook announced the arrival of Messenger bots at the annual F8 conference. This development comes with many advantages for industries to enhance their communication with their consumers and process swifter outcomes from these interactions.

Another aspect of this bot development is that agencies now have the opportunity to showcase their company and generate swifter leads and conversion by having a direct conversation with potential clients. With the social network now transforming, brands and agencies see their client interactions in a new light.

The earlier challenges comprised lower conversion rates through Facebook owing to longer waiting periods where users are often redirected to other channels like the website or a contact us page. This completely changes with the Facebook development that enables users to effectively communicate with companies using this integrated platform. Last week, Taco Bell became one of the few F&B chains to develop and launch an extensive Slack Bot for its users.

The world is gearing up and accepting Conversational User Interfaces that provide intelligent human conversations through machine technology. Creative agencies are constantly revamping themselves to understand the end user better and get any available insights into their thought process. A personalized Bot for an agency delivers a consistent tone of voice for all its interactions with the potential client which arises the opportunity of injecting its creative personality to the bot.

This eliminates the time and effort taken for clients to survey the market for potential creative partners as they gather the required information and understand the persona of an agency, immediately. This means each developer must meticulously craft its interactions with users and leaves an exciting opportunity for companies to generate more leads in this regard.

We at KRDS too, have something exciting brewing in our agency so stay tuned for the announcement!