Monday Morning Learning – 9 March 2020
Published on 12 Mar '20
Twitter Tests ‘Disappearing Messages’ Feature
Twitter appears to be following other social media platforms in offering disappearing messages where tweets are allowed to vanish after 24 hours.
https://www.campaignasia.com/article/twitter-tests-disappearing-messages-feature/458611
Facebook Finally Launches Dark Mode for WhatsApp
WhatsApp Dark Mode is rolling out this week. Users on Android 10 and iOS 13 can use dark mode by enabling it in system settings, while users on Android 9 and below can go into WhatsApp Settings > Chats > Theme and select Dark.
https://www.socialmediatoday.com/news/facebook-finally-launches-dark-mode-for-whatsapp/573411/
Facebook Dark Mode is Getting Closer
Dark mode is already available on Messenger, having been rolled out last April, and it recently appeared in Facebook Lite too, though only for some users.
https://www.socialmediatoday.com/news/facebook-dark-mode-is-getting-closer/573663/
TikTok Adds New Analytics Element to Creator Marketplace
This week, TikTok is rolling out some new analytics tools in its Creator Marketplace app, including real-time insights into influencer campaign views, engagement rates and engaged audience demographics.
Not everyone has access to the Creator Marketplace yet. TikTok says that it is currently using an “exclusively invitation-based experience system” for the tool, so you may not be able to use it. Brands can apply via the main website, or contact TikTok for a prioritized invitation via the Help Center.
Facebook Implements Bans on Ads Seeking to Capitalize on Coronavirus Fears
With concerns around the spread of the novel coronavirus, Facebook is now taking action against profiteering advertisers that seek to capitalize on such concerns.
Using Emojis in Social Media
Emojis have become a common element in modern communication, with research showing that 92% of people have used, and/or regularly use, emojis in their messaging. The URL below contains an infographic that outlines a range of reasons why you should consider emojis in your brand messaging, along with some key pointers to steer you clear of potential emoji misuse.
https://www.socialmediatoday.com/news/using-emojis-in-social-media-marketing-infographic/573673/
LinkedIn Has Confirmed that LinkedIn Stories are Coming Soon
LinkedIn is currently testing LinkedIn Stories internally, though there’s no timeline for a full rollout.
They’ve learned so much already about the unique possibilities of ‘Stories’ in a professional context. For example, the sequencing of the ‘Stories’ format is great for sharing key moments from work events, and the full-screen narrative style makes it easy to share tips and tricks that help us work smarter.
