Montagut Invited Their Fans to Winter Wonderland with the Support of KRDS
Published on 06 Mar '20
With an ongoing retainer partnership, the Christmas Wonderland campaign was our fifth campaign collaboration with Montagut within the span of the past 18 months on the Chinese market. Don’t get fooled — Christmas is an increasingly significant event in the marketing calendars for most brands in the Mainland and it’s getting harder and harder to stand out among all the merry buzz.
But Christmas wasn’t the sole reason that Montagut wanted to celebrate with their fans in China. The second reason was the launch of Montagut’s new Winter 2020 collection with one of the goals for the end of 2019 being to communicate the arrival of the new garments and styles.
Our solution to gracefully feature both new collection and holiday spirit was a H5 WeChat game set in a French winter wonderland. Bespoke and dreamy graphics combined with hooking tapping game mechanism made this game an instant hit with Montagut’s existing followers as well as nearly 10,000 new fans.
According to Candice Meyer, Head of Brand Image & Communications Asia at Montagut, “This campaign was very fun and engaging. Beyond generating buzz and page views, KRDS was smart to find the right mechanism to attract a very high number of new fans”.
Miriam Dabrowa, Senior Communication Strategist at KRDS Greater China, said: “With the new opportunities coming in 2020, and especially Montagut’s 140th Anniversary, we truly can’t wait to create new exciting content together”.
Some of the KRDS’ clients include Vivo, BNP Paribas, Hong Kong Disneyland, Meiji, BreadTalk, Toast Box, Volkswagen, AIA, Unilever, Sony, WWF, Grand Hyatt.