Tag Archives: covid-19

Monday Morning Learning – 4 May 2020

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Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

  • Facebook will soon double the capacity of group video calls on WhatsApp from 4 to 8 participants
  • Over on Messenger, Facebook is adding new effect tools to improve video chat presentations. Facebook’s adding 360 virtual backgrounds to change the look of where you are in video calls.
  • Messenger Rooms option that will be hosted in Facebook Messenger, but will be made available across all of Facebook’s apps, providing a new option for people that want to set up virtual, unplanned hangouts to catch up. 
  • Instagram Live is coming to desktop PCs

URL: https://www.socialmediatoday.com/news/facebook-outlines-a-range-of-new-video-tools-including-messenger-rooms-for/576758/

TikTok is testing a ‘shop now’ button for influencer videos

TikTok is testing a new ad format that links advertisers to its prominent influencers to let those creators display a prominent call-to-action button in their videos, according to people familiar with the matter. The ad revenue will be split between TikTok and the influencer.

URL: https://digiday.com/marketing/tiktok-is-testing-a-shop-now-button-for-influencer-videos/

Why User-Generated Content Should Be at the Heart of Marketers’ Post-COVID Playbooks

Identifying content opportunities in a post-COVID world via trust, social proof, human connection and understanding the new consumer behaviour

URL: https://www.socialmediatoday.com/news/why-user-generated-content-should-be-at-the-heart-of-marketers-post-covid/577063/

Facebook is Adding New Location Transparency Listings on Posts from Pages with High Reach

Facebook is adding new location markers on individual business profile posts, on both Facebook and Instagram, which will highlight where the managers of that page or account are primarily located, helping to provide additional context.

URL: https://www.socialmediatoday.com/news/facebook-is-adding-new-location-transparency-listings-on-posts-from-pages-w/576579/

Facebook Invests $5.7 Billion in India’s Jio Platforms.

The deal would bring together JioMart in its WhatsApp platform to enable people to connect with businesses. India will be a testing ground for WhatsApp payment services. 

URL: https://about.fb.com/news/2020/04/facebook-invests-in-jio/

Monday Morning Learning – 13 April 2020

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The Impact of COVID-19 on Search Trends and SEO

The COVID-19 pandemic has impacted every industry and business in some form, ranging from complete shutdowns to massive increases in buying in certain sectors.

Link: https://www.socialmediatoday.com/news/the-impact-of-covid-19-on-search-trends-and-seo-infographic/575576/

Dove Puts a New Face on ‘Real Beauty’ in Homage to Health Workers 

Dove has put a new face on Real Beauty advertising through a “Courage Is Beautiful” campaign, breaking in the U.S., showing faces of healthcare workers marked by the protective gear they’ve been wearing during the coronavirus crisis.

Link: https://adage.com/creativity/work/dove-courage-beautiful/2249271?utm_source=creativity-daily-friday&utm_medium=email&utm_campaign=20200410&utm_content=hero-headline

Facebook Publishes New Guide on How to Maintain Connection With Audiences Amid the COVID-19 Pandemic

Facebook has published a new, 64-page guide of key tips and notes to help brands and organizations maintain a connection with their Facebook and Instagram audiences amid the COVID-19 pandemic.

Link: https://www.socialmediatoday.com/news/facebook-publishes-new-guide-on-how-to-maintain-connection-with-audiences-a/575861/

The Evolving Discussion Around COVID-19 and How Brands Have Responded

An overview of the evolution of the COVID-19 discussion across social media, which looks at what people are saying, where they’re saying it, and how some brands have responded.

Link: Link: https://www.socialmediatoday.com/news/the-evolving-discussion-around-covid-19-and-how-brands-have-responded-info/575769/

YouTube Moves to Restrict Videos About COVID-19/5G Conspiracy Theory

YouTube has confirmed that it will reduce the recommendation and distribution of videos that promote conspiracy theories that link the spread of COVID-19 to 5G technology.

Link: https://www.socialmediatoday.com/news/youtube-moves-to-restrict-videos-about-covid-195g-conspiracy-theory/575564

Instagram Launches ‘Thank You Hour’ Sticker and Story to Share Appreciation During COVID-19 Pandemic

Instagram has launched a new ‘Thank You Hour’ initiative, which will see Stories frames that include the new ‘Thank You Hour’ sticker added to a collective Story that showcases the various things that people are appreciative of amid the COVID-19 pandemic.

Link: https://www.socialmediatoday.com/news/instagram-launches-thank-you-hour-sticker-and-story-to-share-appreciation/575860/

Monday Morning Learning – 6 April 2020

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Google Donates $6.5 Million in Funding to Assist Fact-Checking Organizations in Battling COVID-19 Misinformation

It’s interesting to see how social media has evolved over the years as compared to how the world battled with the previous, almost similar, SARS outbreak. Social media platforms did not have the need to spend such a high amount of money during crises as they must today – all to combat misinformation.

Link: https://www.socialmediatoday.com/news/google-donates-65-million-in-funding-to-assist-fact-checking-organization/575400/

Linkedin Shares Tips on What to Post During nCov 

LinkedIn’s engagement has been increasing for some time, so it’s not surprising to see more people turning to the platform for professional advice. And this week, LinkedIn has provided some tips on how people can make the best use of its platform to better connect and engage with their networks.

Link: https://www.socialmediatoday.com/news/linkedin-shares-tips-on-what-to-post-during-covid-19-lockdowns/574905/

Facebook Adds New Tools for ‘Facebook Live’ Amid Rising Demand and Usage

First off, for regular Facebook users, The Social Network is adding automatic closed captions, while it’s also providing a new option for people to listen to the audio of Live broadcasts without viewing the video, enabling those with lower data capacity to tune in.

Link: https://www.socialmediatoday.com/news/facebook-adds-new-tools-for-facebook-live-amid-rising-demand-and-usage/575060/

Facebook Adds New Video Features, Including ‘Series’ and Updates to Bulk Uploader

With more people looking for more content to watch online, Facebook has launched a new set of video features which are designed to help creators build audiences for their video content and promote return viewership:

  • Playlists update
  • Series
  • New videos tab
  • Updates to the bulk uploader

Link: https://www.socialmediatoday.com/news/facebook-adds-new-video-features-including-series-and-updates-to-bulk-up/575250/summary

Facebook Announces Full Launch of Messenger Desktop App for macOS and Windows

In light of COVID-19, FB Messenger has rolled out a Messenger on Desktop for both Windows and macOS. They are yet to test full functionalities on MacOS, but from the release, it’s a full Messenger version on desktop. It’s a move from them to help organisations and individuals stay connected with each other.

Link: https://www.socialmediatoday.com/news/facebook-announces-full-launch-of-messenger-desktop-app-for-macos-and-windo/575414/

Monday Morning Learning – 30 March 2020

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Facebook Introduces Community Hub for Messenger Users to Fight Against COVID-19 Pandemic

Facebook announces the Coronavirus Community Hub on Messenger that provides tips, authentic information, and other resources to the users to stay connected and informed about the coronavirus breakout.

https://www.digitalinformationworld.com/2020/03/facebook-community-hub-for-messenger-users-to-fight-against-covid-19-pandemic.html

Instagram’s Testing a New Set of Animated Selfie Stickers for Stories

The new, animated selfie sticker tool overlays graphics and effects related to different emoji characters on top of your image. The rounded selfie stickers can be applied as many times as you like within a Stories frame.

https://www.socialmediatoday.com/news/instagrams-testing-a-new-set-of-animated-selfie-stickers-for-stories/575064/

12 Iconic Logos Redesigned Through the COVID-19 Lens

Marketing Mag covered an artist’s re-imagination of different logos that promote safe and healthy habits.

https://www.marketing-interactive.com/12-iconic-logos-redesigned-through-a-covid-19-lens?idU=1

Facebook is Rolling Out a New Set of Updates for Facebook Live 

Because of rising demand for live-stream content amid the COVID-19 lockdowns, including audio only and closed captions, Facebook is coming out with a new set of updates that can create a better user experience.

https://www.socialmediatoday.com/news/facebook-adds-new-tools-for-facebook-live-amid-rising-demand-and-usage/575060/

Instagram Launches Co-Watching of Posts During Video Chat

Now you can scroll Instagram together with friends, turning a typically isolating, passive experience into something more social and active. Today, Instagram launched Co-Watching, which lets friends on a video chat or group video chat browse through feed posts one user has Liked or Saved, or that Instagram recommends.

Instagram launches Co-Watching of posts during video chat

Instagram’s Testing a New Option to Promote the Sale of Gift Cards via Your Business Profile

According to a new discovery by reverse engineering expert Jane Manchun Wong, Instagram is working on a new ‘Links’ option within its business profile settings that would enable brands to add a new quick link, via a profile button or sticker, to guide visitors to purchase gift cards or make donations.

https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-promote-the-sale-of-gift-cards-via-your/574982/