My Beauty Gifts by Sephora
Sephora / Tinder Wishlist
The focus was to showcase the products catalogue of Sephora and to animate and enhance the brand’s European websites for the new year celebrations.
Sephora launched a wishlist concept that works similar to Tinder to understand the shopper’s preferences of products. Users swipe right on the products they like to add them to their Sephora wishlist. An algorithm was put in place that tracked the consumer preferences and the products liked by them the most.Users could also share their wishlist with friends and view their friends wishlist of Sephora products.
Swipes / user
Average number of products viewed / user