Monday Morning Learning – 22 February 2021
Published on 23 Feb '21
TikTok Adds New Recipe Integration, Pointing to the Next Stage for the App
TikTok has started rolling out a new integration with recipe app Whisk, which enables creators of food videos to post a link to the relevant recipe, which is then overlaid on the video clip via a ‘See full recipe’ CTA.
This isn’t the first time that TikTok has enabled the addition of external links from videos.
Back in October 2019, TikTok added the option for users to include Wikipedia links on their clips, adding more contextual info, while it tested a further expansion of that functionality to include links to Yelp and TripAdvisor last March.
TikTok Launches New Seller University as it Looks to Expand its eCommerce Push
TikTok is working quickly to provide more monetization options for creators, with new eCommerce and in-stream selling tools that users will eventually be able to incorporate into their profiles, videos and live-streams. Following its partnership with Shopify, is a new education portal called TikTok Shop: Seller University, which they are currently testing in Indonesia. Users will eventually be able to sign-up for the program to sell products in a range of ways. This is currently still in development, but there are speculations that this feature might be added to the app very soon.
15 TikTok Tips to Maximize Your Branded Content Efforts [Infographic]
Worth noting for your TikTok approach. Check out the long-form infographic in the article for more info.
BMW SG finds itself in unfortunate ad placement woe this CNY weekend
The ad seen by MARKETING-INTERACTIVE, on the morning of 16 February 2021, was located midway through the article and had a video promoting the purchase of BMW vehicles from a behind-the-scenes point of view.
YouTube to expand Shorts to the US, add 4K and offline DVR to YouTube TV, launch in-video shopping and more in 2021
Here’s a TL:DR of everything YouTube announced today for its 2021 roadmap:
- Expansion of its in-video e-commerce shopping experience beyond the current limited beta
- Expansion of Applause tipping feature
- YouTube Shorts launching in the U.S.
- Adding the ability for parents to specify individual channels and videos for their kids to be able to watch on YouTube Kids
- New features for user playlists on YouTube Music, and making those playlists more discoverable to others
- A new paid add-on coming to YouTube TV that offers 4K streaming, DVR for off-line playback and unlimited simultaneous in-home streams
- Automatic video chaptering for some videos that don’t have creator-defined ones
- A redesigned YouTube VR experience focused on accessibility, search and better navigation
Mcdonald unveils global packaging redesign with a focus on graphics
Creative agency Pearlfisher has partnered with McDonald’s to redesign the fast-food giant’s global packaging system. the renewed design brings a sense of joy and ease to the brand through its bold graphics. transitioning from a design system with prominent on-pack messaging, the graphic representations of menu items help make each of the structures more connected and evocative of McDonald’s playful point-of-view.
Snapchat Shares New Insights into Gen Z Consumption and Engagement Trends
Key insights around Gen-Z’s spending and shopping behavior
LinkedIn’s Developing a New Freelance Marketplace Platform to Facilitate New Opportunities
LinkedIn is reportedly developing a new freelance marketplace platform that will enable businesses to find, connect with, and pay freelancers all on the platform. That could open up a range of new opportunities. One of the elements of the rising WFH shift is that businesses can now employ people from anywhere, they’re no longer restricted by locality. It could also boost engagement, and add more advertising opportunities, by giving freelancers the means to pay to promote their services on the marketplace.
