Published on 18 Oct '21

Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data

This is a big change for Facebook advertisers: as on 12th October, the social network will start counting people who haven’t linked their Facebook and Instagram accounts in its Accounts Center as separate entities for ad purposes – in other words, if your accounts aren’t linked, Facebook will assume your Facebook and Instagram profiles are two separate people. 

With this new change, Facebook’s ad reach estimates could improve dramatically, with a considerably broader scope based on variable accounting. However, t his may also make ad estimates less accurate by inflating statistics and providing inaccurate numbers to advertisers, which can impair planning and ad reach estimations.


Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic

Travel related content searches are on the rise by 19% on Pinterest compared to the pre-pandemic period in 2019, as more borders begin to open up. Domestic travel has been particularly popular, and Pinterest has provided a map of the most popular places among Pinners in recent months.

This could help you think about how to sell your travel programmes and packages, as well as the items and elements that people will require on their new adventures.

The search trend will be similar on FB sooner or later and IG will start to have more travel-related content.


Facebook Adds New Shipping Options to Marketplace Facilitating More eCommerce Activity

Facebook continues to evolve its on-platform shopping tools, this time with the addition of new shipping options on Marketplace, which will enable people to expand their pool of items to buy, facilitating more eCommerce activity in-app.

Shipping on Marketplace, which is now available to UK users, will enable sellers to add an estimated shipping cost to their listing, broadening their audience of potential buyers.

Marketplace browsers will also be able to filter their searches based on shipping options, making it easier for them to find expanded listings and sellers.


Say Hi to Messenger API support for Instagram Messaging

Announced updates to the Messenger API to support Instagram messaging, allows biz to manage their customer communications at scale.

Currently, in beta, it facilitates businesses to integrate Instagram messaging into their business applications and workflows with the aim to increase customer satisfaction and sales.

Last year alone, daily conversations between people and brands across messenger and Instagram grew >40%. Some brands that were involved in the beta stage include – Adidas, H&M, Nars, Sephora, Michael Kors