Published on 13 Oct '21

Introducing Instagram Video

Instagram has unified IGTV and feed videos into one format, Instagram Video, starting on October 5th. This means you’ll have a new video tab on your Instagram profile, where you can access all of your IGTV and feed videos in one spot. This new upgrade, according to Instagram, is designed to make it easier for people to discover new video content because the video is such a popular format among users, both watchers and creators, making it easier to create and discover videos on the site.

Video dimensions have changed as well. You can now post a video up to 9:16; same as Stories or in landscape. When you go through the stream, the videos will appear as they always have, but when you press on one, it will expand to the 9:16 view, where you may pause, fast forward, or rewind the clip. You have the option to keep scrolling, similar to TikTok’s interface, to discover additional video content from content you might be interested in. Under advanced options, you may also trim the video in-app, add a cover photo, and add captions.

Unlike a video post, if you include a video in carousel style, it will seem different. It will not appear in the Video tab, and it will not expand like the other video formats when you tap on it. In addition, IGTV Ads are now called Instagram In-Stream video ads. Long-form video creators may still monetize their work, and businesses can target audiences that are interested in long-form video. Videos must be no longer than 60 seconds in duration if businesses want to increase the number of people who see them.


TikTok Tests New Option to Pin Selected Video Clips to the Top of Your Profile

TikTok is currently testing a feature that allows users to pin specific movies to the top of their profile display, allowing them to highlight specific pieces to visitors.

You can pin up to three clips in its present test form, taking up the entire top line in your display, which provides another strategic opportunity to help increase your audience and maximise engagement by casting the spotlight on your chosen work.


Internal Documents Show Facebook Usage Among Young Users is in Steep Decline

The recent whistleblower case within FB helps to shade more light on how FB has been manipulating the data of users to their own benefit.

Many social media platforms, however, tend to skew their data for their own publications. The metrics were further manipulated in recent years due to how popular Tiktok has been growing.  As a result, they’ve become yet another potential Friend/MySpace that Facebook “killed” when they first launched.


YouTube Adds New Caption Options, Including the Expansion of Automatic Captions for Live Streams

YouTube has made some improvements to its video captioning tools, making it easier for more channels to add caption text to their videos. These advances include: 

  • Automatic captions for live streams, in English language, available for all creators (previously only for those with over 1k subscribers)
  • Expanding its subtitle translation options to mobile (currently available only on desktop)
  • Making video transcripts searchable, enabling viewers to find specific segments of video clips based on the caption text


YouTube Tests New ‘Engagement Graph’ Insights on Videos, Adds New Member Acknowledgement Feature

YouTube is adding a new engagement graph where you can see the peaks and troughs in engagement activity when you scrub through the clip. Facebook did something similar in 2016, when they used reactions and comments as a signal. YouTube’s engagement graph, on the other hand, will be based only on interest, not on whether or not that particular cut of the video is controversial or engagement-baited.


Tiktok has new mental health resources for its users

TikTok announced last week that it would be implementing new resources for those who were struggling with suicidal ideations. The new tools include An in-app resource list of crisis hotlines around the world to help users in every region; information on how to engage safely with someone who may be in crisis; resources, including the Crisis Text Line helpline, whenever someone searches for a term such as #suicide

Since the pandemic, as the community struggled with loneliness and restrictions, the hashtag Mentalhealth and Mentalhealthmatters was viewed 16.4 billion times and 13.5 billion times respectively, underscoring demand for such resources and support.


NFT Museum is on the market

The Museum of Digital Life (MoDaL) has come up with a self-contained metaverse featuring everything from 2D images and 3D experiences. It is essentially a digital museum in the form of an NFT and is on sale. 

It contains 12 art pieces varying from 2D images and videos and 3D interactive objects and experiences. It works like a normal museum where you can explore and even interact with guests there. The intention for this idea is to be a ‘growing’ space where there will be new features of art, animations and environments