Monday Morning Learning – 22 March 2021
Published on 23 Mar '21
LinkedIn Provides New Worksheets to Help Map Out Your On-Platform Ad Campaigns
It’s a handy overview to have – and as noted, with more people turning to LinkedIn than ever, it may well be worth considering the potential of the platform for your marketing efforts, and checking out these notes and guides to see how they might fit into your approach.
Telegram launched Voice Chat 2.0 to compete with Clubhouse
The team of the popular Telegram messenger has presented a big update. The main innovation is Voice chats 2.0 or, as the developers called them, “on steroids” voice chats. Voice chats appeared in Telegram groups in December 2020. With today’s update, they can also be created in channels, and the number of listeners is now unlimited.
https://www.gizchina.com/2021/03/20/telegram-launched-voice-chat-2-0-to-compete-with-clubhouse/
Instagram really doesn’t want you to reshare posts to Stories
Instagram is adding labels to feed posts that are reshared to Stories. Instagram is experimenting a new feature that might discourage people from sharing posts to Stories. It recently started testing this new feature that disables sharing posts to Stories, it is now adding labels to posts that have been reshared from the feed. According to screenshots shared by TestingCatalog, Instagram is adding labels that say “Reshared Post” for those posts that are shared from the feed. This applies to photos, videos, and even Reels.
Facebook is Reportedly Working on a Kids Version of Instagram
According to internal company communication, Instagram is now working on “a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time. This might impact the way we create and deliver content for family or kids-oriented content.
Facebook’s Looking to Launch Audio-Only Rooms to Hook Into the Social Audio Trend
Facebook was seen apparently exploring an audio-only option within Rooms. With its already existing DAU and MAU, they have the numbers to challenge both Telegram and Clubhouse, which is invite-only. Adding on to that, with so many audio-only apps taking over the social media space, there’s a need for us to be mindful that the audio-only experience will see a rise in use cases on campaigns, or in our daily lives. Integration of voice is something that we may need to explore and be familiar with across the experience we are building for clients, as users grow more comfortable with it.
Facebook Shared Details of Coming Newsletter Platform to Attract Top Creators
How will it work?
- integrate with Facebook Pages
- ability to create Facebook Groups
- features to easily discover new content
- insights on content performance
- monetization tools for individual website & subscriptions for individual businesses
- accelerator services for creators to come together & share best practices
How can creators use this to their advantage?
- build a community
- opportunities for collaboration
- get more insights on how to improve their content on Facebook
TikTok Changes Engagement Metrics
TikTok was previously focused on likes, comments, and shares, but now the metrics are slowly evolving to focus on video completion and video saves to the phone. To game the system several creators look for ways to improve video completion rate and increase video saves.
TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories
TikTok has launched a new Ad Library tool, currently called ‘Top Ads’ for those who are planning to run TikTok ads. This tool enables users to search for the best performing TikTok ad campaigns, with a range of search filters to navigate through the ad listings. Currently, the tool is still a work in progress and the ads displayed are limited to those who have been authorised by advertisers and may not reflect all the actual top-performing ads. However, it is a good place for existing and new advertisers to look into the different type of ads TikTok offers and serves as a good resource for marketers who needs ideas on how each sector is utilising different ad types for promotions.
