MONDAY MORNING LEARNING – 10 JANUARY 2022
Published on 11 Jan '22
8 Emerging Visual Trends for 2022 [Infographic]
Depositphotos enlisted the help of a number of digital marketing gurus to get their take on the newest trends, which they then matched with their own data to get a sense of where people are looking and what’s attracting their attention in their social feeds. It’s something to think about for your strategic plan.
Here are some visual trends to look out for in 2022:
1. The Metaverse
2. Psychedelic Art
3. AI-Generated Music
4. Y2K Aesthetics
5. Science Non-Fiction
6. Acts of Self Love
7. The Art of Storytelling
8. Immersive Everything
Link: https://www.socialmediatoday.com/news/8-emerging-visual-trends-for-2022-infographic/616580/
TikTok Shares New Insights into the Importance of Audio in Brand Marketing
TikTok has started a new insights series that will look into the significance of sound in clips. Sound is considered essential to the TikTok experienced by 9 out of 10 users. When distinctive brand sounds are used in advertising, brand connection and recall rise by over 8x when compared to other elements such as slogans and logos. Shoppee
Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts
To celebrate the new year, Facebook has updated Creator Studio with new features such as a Stories preview option for video uploads and a new way to sample how your submitted material appears in-stream.
Highlight clips for video uploads in stories – A 20-second clip from the whole video to share on Facebook and Instagram Stories. To produce the preview, Creator Studio will automatically highlight a 20-second cut from the whole video, but you won’t be able to tweak and create the exact preview you want.
Timeline view for published posts – This illustrates how your posts would appear in user feeds on Facebook and Instagram. This is a popular feature on third-party posting tools, so having it available on Creator Studio would be easier for social media administrators.
Finally, certain tools have been relocated or renamed.
These enhancements provide more ways to use Creator Studio as a critical tool for post-production and improve user experience.
TikTok Launches Test of ‘TikTok Stories’
Tiktok has begun a small pilot test of TikTok Stories in a number of locations outside of the United States.
This new feature looks to function similarly to existing stories features on applications such as Instagram and Snapchat. Stories are housed in a new slide-over sidebar, where you may view stories uploaded by accounts you follow on TikTok for 24 hours before they’re automatically erased. Other people will be able to remark and react to your tale as well.
You’ll be able to load a story by tapping on a user’s profile image, much like you can on Instagram and other sites.
The app’s feature is described as “a new way to communicate with your fans” by TikTok. Users can start a new tale by hitting the “create” button in the sidebar and then filling in the blanks with captions, music, and text. Because TikTok is a video-first platform, it appears that stories must be videos rather than static photographs.
However, TikTok is still in the experimental phase, so this may not become a permanent feature.
Link: https://www.theverge.com/2021/8/4/22610011/tiktok-stories-snapchat-feature-social-media
Blockchain Gaming: 2022 forecast
In terms of user popularity, GameFi applications have exceeded DeFi. In November, nearly half of all active cryptocurrency wallets connected to decentralised applications were used to play games.
After months of being the most popular dapp use case, the percentage of wallets linked to decentralised finance, or DeFi, dapps plummeted to 45% within the same time period.
Play-to-earn (P2E) game on the blockchain Axie infinite exploded in popularity, igniting a gaming craze that is predicted to last until 2022. P2E blockchain-based games have high expectations from crypto analysts and gaming supporters, and there are certain to be a few sleeping giants that will rule the field.
Link: https://cointelegraph.com/news/5-nft-based-blockchain-games-that-could-soar-in-2022
5 Social Media Trends That CMOs Must Know in 2022 [Infographic]
Grazitti Interactive published an infographic highlighting five social media trends that every CMO and marketing professional should be aware of.
Companies have increased their marketing ad budgets to compete and attract the attention of their customers as a result of the epidemic, resulting in a 92.3% increase in social media ad spending year over year.
Other trends to take note of:
- Video Content – Live Streaming
- Influencer Marketing – Micro-influencers
- Shopping capabilities on Social Media Platform
- Customer relations
