MONDAY MORNING LEARNING – 24 JANUARY 2022
Published on 25 Jan '22
BBC and The Guardian Chinese dish recipes showcased with a side of joss paper and funeral envelopes
Meanwhile, The Guardian’s “Pork and crab dumplings with spicy sour sauce” dish featured a side of longevity joss paper for decorative purposes. Joss paper is traditionally burnt by the Chinese to pay respects to the departed and for ancestral worship. They can also be used during the worship of deities in Chinese folk religion. The feature has also caught the attention of the Twitter verse, with Vivienne Chow, a correspondent for the art market website, Artnet, tweeting about it.
BBC Food has since responded to Chow on Twitter, saying it is “very sorry for this error”. “We have taken down the image and will investigate the situation further and review our processes to put more rigorous checks in for styling,” the media outlet said.
Instagram Expands Video Remix Option to All Videos, Not Just Reels Clips
Instagram is allowing users to remix all videos that are posted in the app, not only Reels, expanding your creative response and engagement choices. The remix functions, she believes, allow you to reply to/provide a different take on someone else’s video. We’ve seen IG embrace a lot of TikTok-like features, so there’s a good chance we’ll see more.
Twitter debuts hexagon-shaped NFT profile pictures
NFT profile pictures are displayed as hexagons on Twitter, which distinguishes them from the conventional circles available to other users. When you tap on the images, information about the art and who owns it appears. Only Twitter Blue subscribers have access to this feature right now.
Twitter, like other tech businesses, is scrambling to capitalise on crypto developments like NFTs, a sort of speculative asset that authenticates digital objects such as photographs, videos, and virtual world land.
Last year, the social media site offered the ability for members to send and receive Bitcoin.
Link: https://www.channelnewsasia.com/business/twitter-hexagon-nft-profile-pictures-launch-2449941
TikTok and Instagram to test letting creators charge subscriptions
In certain areas, including India, France, Hong Kong, and the United Arab Emirates, Facebook debuted ‘Subscriptions’ in 2020, allowing creators to earn money via monthly subscriptions.
TikTok and Instagram producers may soon have another money stream, as both companies are investigating ways for creators to charge customers for access to their unique content and live streams via paid subscriptions.
TikTok’s premium subscription test comes after Instagram announced that it, too, is testing paid subscriptions with a small group of creators and influencers. The various tiers will range in price from $0.99 to $99.99 per month, depending on what the creator decides to charge, and a purple badge will be displayed in the comments section to indicate a subscriber’s status to the creator/influencer.
Meta-owned Instagram has stated that it will not take a portion of creators’ subscription revenue until next year at the earliest.
Link: https://www.theverge.com/2022/1/20/22893954/tiktok-testing-paid-subscriptions-creators
Spotify Introduces Call-to-Action Cards for Podcast Ads
Spotify recently announced the launch of call-to-action (CTA) cards, a new ad experience that will be available across podcasts. CTA cards will display in the Spotify app as soon as a podcast ad starts playing, and will reappear later while you’re browsing the app, making it easy to learn more about the brand, product, or service you heard about while listening. The CTA cards will make it easy for you to find the items and services you’re looking for without having to remember a complicated promo code or a vanity URL.
Spotify is making podcast advertisements interactive for the first time with the launch of this new ad experience, converting the format from something you can only hear into something you can see – and, most importantly, click.
Link: https://newsroom.spotify.com/2022-01-06/spotify-introduces-call-to-action-cards-for-podcast-ads/
