MONDAY MORNING LEARNING – 04 JULY 2022
Published on 04 Jul '22
Facebook Launches New ‘Creator Collaborations’ Option to Help Boost Creator Exposure in the App
Creator Collaborations will enable multiple creators to be listed on a single Facebook post, providing both additional brand awareness, through the tag, and expanded reach to the combined audience of both collaborators.
It’s much like Facebook’s existing Branded Content Tags, which enable brands to tag collaborating businesses in a single post to boost their promotional efforts.
Coke Celebrated Summer With Ar Music Experience on Snapchat
Coca-Cola uses an augmented reality (AR) experience on Snapchat to advertise its Coke Summer Music events. The Kid Laroi performs a brand-new song titled “Thousand Miles” in the AR content.
The Lens Carousel on Snapchat is where American and Canadian users can access Coke’s augmented reality content. To display a live selfie surrounded by Coke’s red dots while Kid Laroi’s song is playing in the background, the front-facing camera is opened. After a countdown of five seconds, the camera switches to the rear-facing position and displays Kid Laroi performing in augmented reality against a digital backdrop. Fans can find hidden Easter eggs in the AR experience while viewing the video on their devices.
With their augmented reality (AR) experience promoting Coke Summer Music events, Coca-Cola is attempting to attract a target group of younger consumers. Coke has been active with ads geared at younger consumers, introducing its “pixel-flavoured” drink that capitalises on the adolescent and preteen population’s love of video games. This company’s limited-edition Coca-Cola Zero Sugar Byte was created to taste like pixels. Coke collaborated with gaming company PWR on a Pixel Point Island in Fortnite where visitors may search for buried riches, play minigames, and engage in other activities as part of its marketing for the soft drink.
Link: https://www.marketingdive.com/news/coke-ar-music-snapchat/626350/
Instagram Opens Reels API Access to Developers
This makes it simpler to manage all of your social media posts and schedules in one location and enables developers from third-party systems like Hootsuite to offer cross-platform publishing and analytics capability. Additionally, developers will be able to reply to comments, delete them, cover them up or make them visible, and enable or disable comments on Reels.
The whole deployment will be complete by July 6th, and it has been available since June 28th.
Link: https://developers.facebook.com/blog/post/2022/06/27/introducing-reels-apis-to-instagram-platform/
Twitter Rolls Out ‘Branded Likes’ to Advertisers in the US, UK, Saudi Arabia and Japan
Branded likes, which are personalised animations of the Like button for specific tweets, can increase engagement and exposure by adding a small interactive touch. Branded Likes, which guarantee a brand’s ad is the first ad to see when someone enters Twitter for the first time that day, are being incorporated into Twitter’s Timeline Takeover ad offering.
It’s a fun, responsive option right now to assist in maximising awareness and reach, but given the possible expense and size involved, it’s more suitable for promoting big launches and releases than future sales promotions.
Twitter Provides Tips on How to Maximise Carousel Ads and Posts
This article claims that one of the more effective Twitter ad solutions has always been carousel advertising. Twitter improved its Carousel Ad offering last October by adding a number of features to provide the developer with more options for creating responsive posts for various audiences within a single campaign.
Twitter lists some of the main applications for carousel advertisements and says they’re perfect for:
- Showcasing multiple features or products
- Promoting multiple offers
- Illustrating various benefits of an app, product, or service
- Highlighting multiple reviews and customer quotes or testimonials
- Breaking up a single image across multiple frames
- Telling a multi-faceted story
Users are more inclined to scroll through your post’s carousels if you can make them aesthetically beautiful and interesting. This is one of the Twitter forms we haven’t looked into for clients like NUS Med. They can be routed to the homepage at whichever frame the audience stopped at, which can be helpful as we frequently have articles or large amounts of material that we need to break down into manageable chunks of information.
Will NFTs Integrate Into Social Media or Will Social Media Integrate With NFT Marketplaces?
The context: We’ve long debated about how NFTs will integrate into more mainstream digital platforms, such as the social media ecosystems, and the integrations available thus far are few and far between (the most successful being PFPs/ NFT profile pictures)
The update: Coinbase NFT (a recently-launched marketplace) is trying to boost user engagement and interaction on the platform with a social commerce approach, combining the best of social media (eg: the following feed, adding a “liked” tab) with the best of a marketplace (rarity filters, time-delayed listings and the ability for users to connect up to 10 crypto wallets to a single Coinbase NFT account).
Current status: Coinbase NFT has seen about 8,202 unique buyers and sellers on its platform since it launched two months ago. There have been 20,765 transactions at the time of writing, which adds up to a total volume traded of roughly $2.9 million, or 1,468 ETH. This is rather poor, as for context – OpenSea traded $15.6 million on 30 June alone and has roughly 2 million registered users that have performed at least one transaction.
Evaluating success: The response to Coinbase’s new features thread on Twitter was mixed, and on-chain metrics are still poor (as above), however, Coinbase maintains that the focus is to engage the community with the new features reminiscent of social media. Watch this space!
Link: https://decrypt.co/104301/coinbase-nft-releases-new-features-as-it-struggles-to-attract-traders
Meta Launches New NFT Display Options on Facebook
Users may now make bespoke NFT posts with a “Digital Collectible” tag and have a separate NFT section to display their non-fungible artworks on Facebook, according to Meta’s product manager Navdeep Singh.
Users will be able to see who owns the artwork, who made it, and a brief description of the object when browsing NFT photographs, much like Instagram, which began the first stage of its NFT support campaign in May.
Facebook is planning to support Ethereum, Polygon, and all of the major exchanges, and NFT owners will be able to connect their Rainbow, Trust Wallet, and MetaMask accounts to authenticate NFT ownership. The information is sourced from the NFT details displayed on the public blockchain.
Link: https://www.socialmediatoday.com/news/meta-launches-new-nft-display-options-on-facebook/626428/
