Published on 07 Jun '22

Meta Announces New Updates for Reels, Including Interactive Stickers, Sound Sync and Longer Clips

The most significant change is that users can now make Reels segments that are up to 90 seconds long, up from the previous restriction of 60 seconds.

  • People will have more time to express themselves creatively
  • It’s quite good for daily vlogs or DIY tutorials or even educational content
  • It hasn’t rolled out in Singapore yet probably but will come to us soon
  • We can use these for our brands like MSF for educational content or even RE-Foods for showcasing nut flavours/talking about sustainability

With a poll, quiz, and emoji slider stickers, they’re bringing some of our favourite Instagram Stories stickers to Reels, allowing you new opportunities to communicate with others through reels. Facebook Reels now supports voiceovers for your recordings, allowing you to narrate your films. Meta is also bringing a new audio import option, allowing creators to submit their own audio right within the Reels production process.


Apple’s Revival of Iconic Silhouette’s Ad

In 2003, the legendary Silhouettes ad premiered to promote the iPod. While the product line was a game-changer at the time, completely changing the MP3 player scene, the advertising was one of the most remembered aspects of the decade. The campaign was designed to promote the iPod and its white wired earbuds in a visually basic manner.

Today, the legendary ad featuring Harry Styles and his song “Music for a Sushi Restaurant” has been resurrected to promote the 3rd generation of AirPods. The advertising focused on the “spatial audio” function that was included to the 3rd generation of AirPods.

After ending the iPod product line, it’s surprising to see Apple resurrecting their iconic ad to promote a new device. Music from famous bands of the day, such as U2 and Coldplay, had also been included in the original campaign. Because Harry Styles is one of today’s most popular singers, it will be interesting to see how Gen Zs react to this ad and whether it will become as iconic among today’s generation as it was before.


Figment Founds the World’s First Ever Metaverse Country, Powered by NFTs

Figment is a Singapore-based co-living facility that just introduced an NFT Citizenship for their metaverse-based virtual country club. This “citizenship” gives members access to Virtual Country Clubs, Actual Embassy Houses (physical venues around the world, such as co-working spaces, that match the virtual spaces in the country club), and special invitations to cultural events.

The business can use this method to determine which nations are more receptive to its branding by launching NFTs as memberships. For example, Singapore has 500 memberships, which helps the company realise that it may expand its physical footprint in the city.


S’pore’s National Crime Prevention Council Deletes Post That Used Amber Heard Meme

The National Crime Prevention Council (NCPC), a non-profit organization in Singapore, has deleted a Facebook post after receiving some flak.

According to its website, the NCPC is “committed to promoting public awareness of and concern about crime and to propagate the concept of self-help in crime prevention”.

In essence, while it is a great practice to trend-jack for clients we work with, there are other factors to consider before jumping on the bandwagon to prevent similar incidents from taking place.