Monday Morning Learning – 1 March 2021
Published on 05 Mar '21
Twitter Adds First Visual Tools in Fleets with Stickers and ‘Twemojis’
Twitter’s version of Stories – called ‘Fleets’, for ideas that are ‘fleeting’ – is pretty much the same as Instagram or Snapchat Stories, but without the additional engagement options of playful editing tools and AR effects.
The new stickers tray, which you can access by tapping on the smiley face icon in the Fleets composer, provides a search option to help users locate the right sticker for their image or video post, while the Twemoji stickers will help convey a mood when added to your Fleet frame.
Facebook is Reportedly Developing its Own Clubhouse Clone
Facebook is reportedly now in the process of developing its own Clubhouse clone, as it looks to nullify the rapid growth of the audio social app. Clubhouse, the invite-only audio social platform, has seen a massive rise of late, going from 600,000 active users in December, to 2 million just over a month later. That’s seemingly sparked Twitter to move ahead with a similar audio Spaces feature, and now Facebook is also looking to get in on the act.
Of course, Facebook already has its video Rooms and similar meet-up tools. But it doesn’t offer the exact same functionality, and with Clubhouse’ approach generating more interest, it seems logical that Facebook would look to add similar – given that it can, as it already has the infrastructure in place, and it has the scale to provide similar tools to its audience, which could then stop them spending their time in another app.
Facebook launches New App BARS for Rappers
If you thought you have had enough of Instagram’s ‘Reels’ features, Facebook has one more similar concept for you, but with a twist.
The social media giant, Facebook, has launched a new app called BARS that is being dubbed as a ‘TikTok look-alike’ but with a more concentrated audience and slight change.
Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple’s Coming IDFA Change
With Apple’s IDFA changes set to roll out soon, Facebook launched a new ad campaign to explain why personalised ad targeting is a good thing, and justifies the need for data tracking so that people would not change their settings when they receive the new Apple prompts. In addition to this new ad approach, they have provided SMB other ways to help them out like simplifying Ads Manager to make it easier to get started and a new mini-site to promote this new push as they see this change will reduce effectiveness of ads; which may result in increase outreach costs for SMBs.
LinkedIn adds new features to boost employee engagement
LinkedIn is tackling the challenges of the virtual workplace with new features that will help businesses and employees connect in more meaningful ways.
The platform updated the “My Company” tab to help employers curate the employee engagement experience with their page. Employees can recommend and share content from their company and other coworkers and can recommend trending articles. Content reach and impact is easily measured with LinkedIn analytics.
https://www.benefitnews.com/news/linkedin-adds-new-features-to-boost-employee-engagement
Opinion: How do you find the sweet Spot(ify) in marketing?
The rise of Spotify as an advertising platform by brands isn’t new but the use of it in different ways is definitely interesting and most certainly worth exploring, especially when most marketers’ choice of social media strategy still remains Facebook and Instagram (with TikTok thrown in here and there). Globally, Spotify is being leveraged in several interesting ways, making the marketing mix a lot less conventional – and a lot more engaging. There are four broad buckets that define the usage of Spotify by brands: Quintessential Brand Advertisement, Making the World of Brand Come Alive, Using Spotify to Establish a Brand’s Utility, Using Spotify Podcast to Build Community
https://www.marketing-interactive.com/opinion-how-do-you-find-the-sweet-spotify-in-marketing
Would People Pay to Read Your Tweets? Considering the Potential of ‘Super Followers’ on Twitter
Twitter provided an overview of its in development ‘Super Follow’ option this week. As a ‘Super’ follower of someone on Twitter, people could theoretically pay $4.99 per month to get things like a supporter badge, subscriber-only newsletters, exclusive content, deals and discounts, community access. Users would be able to run Twitter Spaces which only their super followers could join, post tweets that only their super followers could read and reply to, and share Fleets with their paying audience exclusively. The newsletter subscription element would be built into Twitter’s new Revue integration.
8 Types of High-Performing Video Content to Upgrade Your Marketing Strategy [Infographic]
It highlights the different components into the following parts of the marketing process:
- Attract interest
- Educate prospects
- Convert customers
- Retain clients
Check out the infographic in the article.
TikTok is Slowly Moving Towards Affiliate Marketing
TikTok is planning new features akin to Instagram and Facebook, including self-service advertising, affiliate links (influencers make money on brands they promote), and in-app brand catalogues.
https://www.voguebusiness.com/companies/tiktok-e-commerce-could-harness-hyper-engaged-gen-z
